항공사의 내부마케팅 요인이 기내 서비스 성과에 미치는 영향에 관한 연구 －항공사 승무원의 기내서비스를 중심으로－

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참고문헌 (64)

1. 박광식, "고객만족도에 영향을 미치는 항공사기내 서비스품질 개선 방안에 관한 연구", 경영연구, pp.46~ (2005), 한국항공대학교 경영연구소
2. 박소연, "항공사 객실승무원 관련학과 교육훈련 실무전이 연구", 한국항공경영학회지, 5(1), pp.127~144 (2007), 한국항공경영학회
3. 박현진, "위탁급식전문업체의 내부마케팅 활동이 동기부여 및 조직 내부성과에 미치는 영향", 석사, pp.2003
4. 안화영, "서비스교육 품질에 따른 조직원의 고객지향성과 자기효능감이 서비스성과 품질에 미치는 영향", 석사, pp.2011
5. 양정영, "인터널마케팅요인이 호텔종사원의 조직몰입, 이직의사에 미치는 영향에관한 연구", 문화관광연구, 5(2) (2003)
6. 윤남수, "카지노업의 내부마케팅 요인이 직무태도와 고객지향성에 미치는 영향:서울지역 카지노를 중심으로", 관광연구저널, 22(2), pp.317~334 (2008), 한국관광연구학회
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13. 정기한, "내부마케팅이 시장지향성과 고객만족에 미치는 영향에 관한 연구", Journal of Global Scholars of Marketing Science(마케팅과학연구), (11), pp.103~128 (2003), 한국마케팅과학회
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15. 최정환, "호텔종사원의 직무특성이 직무만족에 미치는 영향에 관한 연구", 호텔관광연구, 5(1), pp.251~269 (2003)
16. 한진수, "호텔 기업의 내부마케팅활동이 종사원의 직무만족, 조직몰입 및 고객지향성에 미치는 영향", 호텔경영학연구, 14(3), pp.191~213 (2005), 한국호텔외식경영학회
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