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제품 모듈성 및 신제품개발 성과 관계에서 기술지식 응용성의 조절효과에 관한 연구

The Moderating Effect of Technological Knowledge Applicability in Relationship between Product Modularity and The New Product Development Performance

박진한
한국전문경영인학회|2020.08|전문경영인연구 (Journal of CEO and Management Studies)|제23권 제2호|pp. 137-156

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조절효과Moderating EffectProduct ModularityNew Product Development Performance신제품개발 성과제품 모듈성기술지식 응용성Technological Knowledge Applicability

초록

본 연구는 신제품개발 성과를 높이는 한 방법으로서 기업 내부자원을 응용하는 것에 목적 을 두고 있다. 즉, 제품 구조에 모듈성을 부여하는 단계에서 기업 내부에 축적된 기술지식 을 이종 산업에 활용할 수 있는 제품을 개발하는데 응용하여 신제품개발 성과를 높이는 것에 초점을 둔다. 본 연구는 제품 모듈성, 신제품개발 성과 관계에서 기술지식 응용성의 조절효과에 대한 연구모형을 구축하고, 국내 470개 제조업체를 대상으로 설문 자료를 수집하여 계층적 회귀분석방법을 이용해 조절효과를 검정하였다. 가설 검정 결과, 제품 모듈성은 신제품개발 속도, 신제품 적시 출시, 신제품개발 빈도, 신제품 혁신성을 의미하 는 신제품개발 성과에 긍정적 영향을 미치는 것으로 나타났다. 그리고 기술지식 응용성은 제품 모듈성 및 신제품개발 성과 관계를 조절하여 모듈화 단계에서 기술지식 응용성을 높일 경우 신제품개발 성과 향상에 긍정적 영향을 미칠 수 있는 것으로 나타났다. 본 연구의 학문적 시사점은 기업 내부에 축적된 지식자원(제품 기술, 연구개발 지식, 제품 기능에 관한 지식)을 다른 산업에 사용 가능한 신제품개발에 응용할 수 있다는 점이다. 또한 실무적 시사점은 제품 모듈화가 가능한 단계까지 축적된 기업 내부의 제품 관련 기술지식을 이종 산업에 활용할 수 있는 신제품개발에 투자하는 전략적 의사결정을 통해 자원 배분의 효율성을 높일 수 있다는 점이다.

Abstract

This study aims to apply firm’s internal resources as a way to develop new products. In other words, the focus is on enhancing the performance of new product development by applying the accumulated technological knowledge within the firm to develop products that can be utilized in heterogeneous industries at the stage of giving modularity to the product structure. In this study, a research model is established for the moderating effect of technological knowledge applicability in relation to product modularity and new product development performance, and data were collected from 470 domestic manufacturing firms to test by hierarchical regression analysis. The finding shows that product modularity is found to have a positive effect on new product development performance. And application of technological knowledge positively moderates product modularity and performance relationship of new product development. The results of this study implies that accumulated knowledge resources inside the firm (e.g. product technology, R&D knowledge, and knowledge of product functions) can be applied to new product development.

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