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부품공급업체의 신제품 개발 프로젝트 참여에 대한 실증 연구: 지식기반이론의 관점에서

An Empirical Study on Supplier Involvement in a Buyer’s New Product Development Project: A Knowledge Based View

최정욱|김길선|황선일|허대식|Thomas Y. Choi
한국생산관리학회 (The Korean Production And Operations Management Society)|2009.03|한국생산관리학회지 (Journal of the Korean Production and Operations Management Society)|제20권 제1호|pp. 3-31|DOI 10.21131/kopoms.20.1.200903.3

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참고문헌

키워드

Structural Equation ModelingNew Product Development지식기반이론신제품 개발 전략제품 모듈화 전략부품업체 파트너십Supplier InvolvementKnowledge Based ViewCross-country Data
주제분류경영학

초록

이 논문에서는 제조 기업이 부품업체가 보유하고 있는 지식자원을 제품개발에 활용하기 위해서, 부품업체를 신제품 개발 과정에 참여시킨다고 가정한다. 이러한 지식기반관점에서 부품업체 참여를 유발하는 요인으로 제조기업의 신제품 개발 시간 경쟁, 모듈 디자인 전략, 부품업체 파트너십 전략을 제안하였다. 즉, 제조 기업이 신속한 제품개발을 통한 시장선점을 노리는 경우, 필요한 지식자원을 직접 획득, 학습하기 보다는 부품업체와의 제휴를 선호한다고 예상하였다. 그리고 모듈화의 표준화된 인터페이스는 제조 기업과 부품업체와의 통합, 조정을 원활하게 하고, 제조기업의 부품업체 파트너십 전략은 두 기업 간의 지식교류를 촉진시키고 상호 공유되는 지식의 범위를 넓힘으로써 효과적으로 신제품을 공동 개발할 수 있는 토양을 만들어 준다고 예상하였다. 그리하여 제조 기업은 신제품개발 과정에서 필요한 지식획득 시간을 단축하며, 오류 및 실수를 조기에 발견하고, 비용절감을 설계 단계에서 실현하게 되어, 신제품의 시장경쟁력(품질, 원가, 출시/납기)을 향상 시킬 수 있다고 기대하였다. 본 연구에서는 한국, 미국, 일본 및 유럽 5개국에서 수집된 총 159개의 신제품개발 프로젝트 데이터를 이용하여 제안된 모형을 검증하였다.

Abstract

From a Knowledge Based View, we conceptualize supplier involvement in a buyer’s new product development (NPD) project as the buying firm’s efforts to gain access to the supplier’s knowledge resources. This study proposes three antecedents to supplier involvement: the buying firm’s time-based new product development competition strategy, modular design strategy, and partnership with suppliers. All three antecedents were expected to result in greater supplier involvement in NPD projects. Data were analyzed from the High Performance Manufacturing Round III, which comprises the joint data collection efforts of Korea, Japan, the U.S., Austria, Germany, Italy, Sweden, and Finland. By employing structural equation modeling, we empirically substantiated the validity of the proposed model of supplier involvement. Implications for academics and practicing managers areal so presented.

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