제품 및 프로세스 모듈화가 기업성과에 미치는 영향: 대량 맞춤화 역량을 중심으로
The Effects of Product and Process Modularity on Business Performance: Focused on Mass Customization Capability
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초록
본 연구는 제품 및 프로세스 모듈화가 대량 맞춤화 역량 및 기업성과에 미치는 영향을 실증적으로 검증하기 위하여 진행하였다. 이를 위하여 각 변수들간의 관계에 대한 모형을 수립하고, 가설을 검증하였다. 본 연구는 국내 제조업 297개 기업을 대상으로 설문 조사를 실시하였으며, 수집된 자료를 바탕으로 구조 방정식 모형을 통해 제품 모듈화, 프로세스 모듈화, 대량 맞춤화 역량, 그리고 기업성과로써 비용성과, 운영성과, 고객만족성과 간의 관계를 실증적으로 검증하였다. 결과적으로 제품 및 프로세스 모듈화는 대량 맞춤화 역량의 구축에 유의한 영향을 미치는 것으로 나타났으며, 대량 맞춤화 역량은 기업성과에 유의한 영향을 미치는 것으로 파악되었다. 본 연구의 결과는 제품과 프로세스의 모듈화가 대량 맞춤화를 위해 효과적인 방법임을 제시하였다. 본 연구는 다음과 같은 시사점을 가지고 있다. 첫째, 본 연구는 개념적 연구로써 일부 진행되었던 제품 및 프로세스의 모듈화가 대량 맞춤화 역량에 유의한 영향을 미치는 것을 실증적으로 검증하였다. 둘째, 대량 맞춤화를 달성하기 위해 모듈화 생산 방식이 효과적임을 제시하였다. 셋째, 국내의 다양한 산업에 속해 있는 제조 기업으로부터 수집된 데이터를 바탕으로 연구를 진행하여 기존의 연구보다 폭넓은 일반화 가능성을 제시하였다. 이와 함께 본 연구는 대량 맞춤화를 통해 차별화된 경쟁력을 확보하고자 하는 기업의 실무자에게 생산 패러다임의 변화 필요성에 대한 함의를 제시하고 있다.
Abstract
We empirically show that the effects of product and process modularity on mass customization capability and business performance. For the study, the relationships among product and process modularity, mass customization capability, and business performance were modelled and validated with hypotheses. An empirical test was performed for a path model using structural equation modeling on samples of 297 manufacturing firms from various industries in South Korea. This study finds that, for the overall sample, there are positive relationships among product and process modularity, mass customization capability and business performance. And the results support that product and process modularity are efficient manufacturing method for mass customization. Findings of this study have several theoretical and practical implications as follows: First, this study empirically tested the relationship between modularity and mass customization capability in various industry. Second, this study shows that the modularity is a efficient method for mass customization. And lastly, this study suggests the generalizability of results in various manufacturing industries compared with existing studies. And so this study shows the significant direct effect of mass customization capability on business performance, which allows manufacturing firms to cope with unpredictable customer’s needs with flexibility and obtain differentiated competitiveness.
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