网站标志设计的多样性表现研究
Research on Diversity of Portal Site Logo Design
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초록
本研究的目的是寻找网站标志设计与多形态标志设计的共同性，由此找出网站标志设计的共性。为此，从本文内容从Logo Doodle的出现为基础，针对目前全球著名的三大三大搜索引擎网站的标志为例, 进行案例分析，通过对网站标志多样性表现的形式和内容的特点进行分析归纳，分析网站标志设计与多形态标志设计的共性，最终完成本文的研究内容。本研究结果显示,网站的Logo Doodle的表现形式与多形态标志的表现形式有着共同的特点。将多形式标志的设计方法运用于网页的建设中，将其运用于网页的多形式标识的设计中，以此对今后的发展中的网站起到借鉴作用。
Abstract
The purpose of this study is to find the commonality between website logo design and Flexible logo design, so as to find out the commonality of website logo design. Therefore, based on the content of this article from the emergence of Logo Doodle, the case analysis is carried out for the logos of the three major search engine websites in the world. Through the analysis and induction of the form and content characteristics of the website logo diversity, the commonality of website logo design and Flexible logo design is analyzed, and the research content of this article is finally completed. The results of this study show that the expression form of Logo Doodle on the website has common characteristics with the expression form of polymorphic markers. The design method of Flexible logo is applied to the construction of web pages, and it is applied to the design of Flexible logo of web pages, so as to play a reference role in the future development of websites.
참고문헌 (8)
- 梅秉峰, "⼀⽣万象, 万象归⼀—多形态品牌形象设计的整体感知优势与设计原则研究", 设计, 9, pp.78~81 (2022)
- 滕佳洁, "数媒时代多形态标志设计创新及对标志设计的影响", 西部⽪⾰, 20, pp.141~142 (2021)
- 闫承恂, "标志设计的发展历程", 美术教育研究, 11, pp.92~93 (2022)
- 杨 翩, "数字媒体时代多形态标志设计的多形式表现分析", 인문사회 21, 13(4), pp.1389~1402 (2022), 인문사회 21
- 岳强, "网站品牌LOGO研究—以百度趣画为例", 声屏世界, 4, pp.76~77 (2020)