Research on the integration of regional culture into Chinese city logo design
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초록
In the face of the increasing impact of globalization on China, the appearance and image of Chinese cities tend to be consistent. In other words, the regional culture and characteristics of Chinese cities are gradually disappearing, which is not conducive to the long-term urban development, the inheritance of urban regional culture, and the improvement of urban competitiveness. City logo has the graphic characteristics of conciseness and generalization, so it is considered to be the representative that can best reflect the city characteristics. Therefore, this research focuses on how to incorporate regional culture into the design of city logo. Through the collation and analysis of 37 existing city logos, this research summarizes the application types of 5 city cultures in logo design, and correspondingly proposes the specific design methods of 5 city cultures integrated into the city, in the hope of providing useful experience and reference value for the future design of Chinese city logo.
Abstract
In the face of the increasing impact of globalization on China, the appearance and image of Chinese cities tend to be consistent. In other words, the regional culture and characteristics of Chinese cities are gradually disappearing, which is not conducive to the long-term urban development, the inheritance of urban regional culture, and the improvement of urban competitiveness. City logo has the graphic characteristics of conciseness and generalization, so it is considered to be the representative that can best reflect the city characteristics. Therefore, this research focuses on how to incorporate regional culture into the design of city logo. Through the collation and analysis of 37 existing city logos, this research summarizes the application types of 5 city cultures in logo design, and correspondingly proposes the specific design methods of 5 city cultures integrated into the city, in the hope of providing useful experience and reference value for the future design of Chinese city logo.
참고문헌 (6)
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- 邱毅琳, "城市形象与品牌传播—谈厦门城市形象识别系统的构建", 艺术与设计(理论), ~ (2012)
- Tylor Edward, "Primitive Culture Vol 1." (1871), G.P. Putnam's Son
- 吴敬忠, "地域文化在旅游品牌标志设计中的呈现", 四川戏剧, ~ (2014)
- 于伟正, "浅析城市标志设计的视觉语言", 设计艺术, ~ (2014)
- 张莉娜, "烟台城市VIS设计的现状与对策研究", 包装工程, ~ (2011)