식품 주구매자의 식품표시 이용특성과 이용역량

Abstract

The purpose of this study was to find the use characteristics and the use competencies of food label among main food buyers of households. And based on results, some implications were suggested for enhancing the use competencies of food label through consumer education. Data were drawn from 2016 Food Consumption Behavior Survey conducted by Korea Rural Economics Institute, and 3,167 of main food buyers of households were selected. The main results were as follows. First, the only 29.0% of respondents checked food label when they bought food. They mainly checked price, country of origin, and especially expiration date and additives for processed foods. A few respondents checked food certificate label such as GMO, GAP, HACCP, KS, environment-friendly labels. Approximately 30% of respondents answered ‘totally don’t know’ what are HACCP, GAP, and GMO. Secondly, the use competencies of food label of respondents was found to be 3.3 out of 5 Likert scale. And sub-categories of the use competencies of food label, such as knowledges(3.6), attitudes(3.5), skills(3.4), were also showed similar levels to the total use competencies of food label. Third, the level of checking food label was found to be a significant factor related to the use competencies of food label. This result imply that the level of checking food label might be increased by enhancing the use competencies of food label through consumer education. In addition, practical use of food label, consumer rightresponsibility related to food, and the interests of food products such as domestic, local, and environment friendly food products, were found to be related to the use competencies of food label significantly. These results imply that those factors might be also important tools for enhancing the use competencies of food label through consumer education. Socio-demographic and economic factors of respondents were also related to the use competencies of food label significantly. That is, the use competencies of food label for women, single households, below age 50s were found to be higher than counterparts. And the higher levels of education, household income, household expenditure, the higher levels of the use competencies of food label. These results imply that specified food consumer education programs were necessary for single households, the elderly households, and low-income households