소비자의 식품표시 인지, 만족 및 신뢰에 대한 영향 요인 분석

Abstract

The purpose of this study is to identify the effect of relevant factors affecting the the consumers’ awareness, reliability, and satisfaction of the food label system in order to create a safe food selection environment and ultimately to find various consumer education policy issues that can lead the food safety pursuit behavior of consumers in the marketplace. To do this, the data of this study was used by 2018 Food Consumption Behavior Survey of Korea Rural Economic Institute. The influences of various consumer behavior-related variables and socio- demographic variables on the perception of food labeling system, food labeling satisfaction and trust were analysed. The results of this study are as follows: First, the types of consumers related to food label recognition are classified into unconcerned type, intermittent checked type, and cautious checked type. As a result of comparing food marking items for food purchase, the rate of confirming GMO or GAP marking for hygiene safety is very low in both intermittent checked type, and cautious checked type in the purchase of fresh fruits and vegetables and meat, The level of awareness of HACCP, GMO, nutrition labeling, and nutrition labeling and allergy labeling is low. Second, as a result of food labeling of Awareness, the higher the agri-food practice information utilization among the consumer competency, the higher the quality control standardization, the food safety, the organic certification related attitudes and knowledge are found to increase the awareness of the quality standards of hygiene safety and environmental ethics. Third, as a result of the food label satisfaction and reliability analysis, the overall level of satisfaction with food labeling and reliability becomes higher as the knowledge and attitude of the agri-food consumer competency as well as increasing the agri-food practice information utilization. The results of this study are intended to provide a consumer-oriented way to operate a food labeling system that can respond to food-related consumer anxiety and provide an environment in which to choose safe food for consumers' safe.