소비 데이터를 활용한 탄소 배출량 추적 서비스 디자인 연구 - 개인의 탄소 중립 실천에 영향을 미치는 동기부여 요인들을 중심으로 -

Abstract

With regard to the ongoing national and societal discussion of the climate crisis, there have been attempts at innovation in various industrial sectors to promote carbon neutrality at both national and corporate levels. Nonetheless, the approach and mechanism through which to derive active public participation whilst increasing collective awareness is lacking. Therefore, this study proposes a service that utilizes individual consumption data to track carbon emissions and experience the efforts and results of carbon neutrality practices. In addition, we aimed to identify factors that affect carbon neutrality participation, analyze the correlation between each factor, and draw a blueprint for future services that should be provided for individual carbon neutrality participation. The three factors studied in the service were (1) relevance, (2) efficacy, and (3) social connection. ‘Efficacy’ was rated the highest as a motivational factor that can lead to active participation, and 'social connection' was the most effective as a factor that leads to continuous use, while 'relevance' showed significant results in terms of generating interest as a trigger to use the service.