국립 정동극장 전통문화체험의 관객만족도가 행동의도에 미치는 영향
A study on the effects of the audience satisfaction of the cultural experience of the Chong dong theater on the behavioral intentions
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This study aims at figuring out effects of the traditional culture experiences in theater on the audience's satisfaction and the behavioral intentions, re-viewing and recommendation with the survey on the domestic and the foreign audiences who visited the Chong dong Theater. As a result of the analysis, first, the traditional culture experiences in the theater had positive influences on audience's satisfaction and behavioral intentions. Second, for the audience's satisfaction had positive influences on the audience's re-viewing and the recommendation the intentions. Considering these, the various approaches and the experience programs for the Chong dong Theater, which is one of the main traditional performance theaters in Korea, should be continuously developed, and development of creative and an active experience program is urgent in order to satisfy changing demands of the domestic and the foreign audiences. Starting from this study, an importance of the cultural experience program to raise satisfaction of both the domestic and the foreign audience, who visits theater, should be recognized. Furthermore, studies in various sociocultural perspectives should be done in order to prompt excellency of Korean culture and to induce concerns for Korean culture and Korea by developing more diverse and higher-quality cultural experience programs.
Abstract
This study aims at figuring out effects of the traditional culture experiences in theater on the audience's satisfaction and the behavioral intentions, re-viewing and recommendation with the survey on the domestic and the foreign audiences who visited the Chong dong Theater. As a result of the analysis, first, the traditional culture experiences in the theater had positive influences on audience's satisfaction and behavioral intentions. Second, for the audience's satisfaction had positive influences on the audience's re-viewing and the recommendation the intentions. Considering these, the various approaches and the experience programs for the Chong dong Theater, which is one of the main traditional performance theaters in Korea, should be continuously developed, and development of creative and an active experience program is urgent in order to satisfy changing demands of the domestic and the foreign audiences. Starting from this study, an importance of the cultural experience program to raise satisfaction of both the domestic and the foreign audience, who visits theater, should be recognized. Furthermore, studies in various sociocultural perspectives should be done in order to prompt excellency of Korean culture and to induce concerns for Korean culture and Korea by developing more diverse and higher-quality cultural experience programs.
참고문헌 (17)
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