잡지 『신천지』의 매체 전략과 문학

Abstract

『Shincheonji』 is the representative media that shows the relativity of media after the liberation and the active changes from the ideological convert to standardized anticommunism. In 1949, there were dramatic changes of the editing route and the main production of magazines. In the first half - year, it aimed to build up an autonomous state so it collected the discussion, the ideological and the cultural atmosphere right after Korea's liberation, basing on democracy line. And in the second half-year, being a mouthpiece of the conservatism which reflected nonviolent anticommunism on a whim, it conducted as an opinion leader. 『Shincheonji』, as Seoul Publishing Company Journal, had received support. Also, it received enough material and human support so relatively it was able to reproduce stably on a favorable position. The editing policy of 『Shincheonji』 is to include internal and external sides called ‘Include Principle’ and it was on an extension of traditional editing of the publishing company journal, including 『Shincheonji』. Focusing on anti imperialism and popular foundation, 『Shincheonji』 stood on the progressive democratic view which tried to attain the national aim to build an independent nation democratically, rather than standing on the central position of the impartiality. The popularization strategy of 『Shincheonji』 was to enlighten people. With intellectual enlightenment, it showed continuously social phenomenon and events which were related to readers' daily life through the reportage. So It strengthened relationship with the readers with the way to promote the understanding of public reality. And it focused on before and after Liberation Korea and extended the creation of agenda to the worldwide area. In this progress, it introduced the flow of international ideology, situation and information intensely. So translation politics which strengthened the democracy functioned. All of these progresses emerged into literature. Likewise, combining politics, popularity and internationalism and making great synergy, 『Shincheonji』 could hold the hegemony in discussion champ.