1950년대 종합지 『신태양』과 문학 -전반기(1952.8~1956.3)의 매체전략과 문학의 관련을 중심으로-

Abstract

In the 1950s, 『Shintaeyang』(1952.8~1959.8), the general consumer magazine was the one of the media that shows relativity between media and culture which newly appeared on reorganization of media. 『Shintaeyang』 was the general consumer magazine that included from internal and external political pictures, social culture, current affairs to the daily customs because it was published during the wartime. So it had collected the rapidly changed Korean situations overall. Also, it had a near literary scale and system in literary magazine in those days. Especially, as a serial number 44was the starting point, it had changed from the public educational reading ‘anti-communism and popularism’ in the first half of the 1950s to the social critical opinion magazine through the constant renewal of editing. Also, it had dynamic basis and width of a discourse. In response to it, it shows the remarkable different choice and arrangement of literature. There are three media strategies in 『Shintaeyang』in the first half of the 1950s. It has politics, popularity, and topicality. It shows that they are complementarily combined and reinforced with topicality, which is a virtuous circle. Politics is thoroughly anti-communism. It intensively displayed the army literature because it advocated northern unification based on eradication of communism. Also, it improved the accessibility to the public with the various strategies which were editing based on literature priority principle, changed customs and reflected active pop culture after the wartime, and open-paper policy. Succeeded in securing and leading the readers, it recorded fifty thousand circulation in 2 years after publishing the first issue. With the greatest achievement, it increased the number of pages consistently and it was published without a missing issue. Criticized the current topical agenda, especially revealed sociocultural pathological phenomenon through ‘Sintaeyang Press’, reportage, and a round-table talk, it reported the aftermath of the war ingrained in daily life realistically. Since the strategies proved effective,『Shintaeyang』in the first half of the 1950s has three main roles which were public cultural magazine, custom magazine and the army literature. There were two distinct features in it. First, it is a composition of novel literature which included pure literature, popular literature and permanent writing with prepoem instead of preface. Second, it introudced class works of literature actively. 『Shintaeyang』is a corroborative evidnce that showed relationship between writers and magazines in the 1950s. Also is showed a magazine editing directed by writers, the editorial staffs composed of army writers, and an overwhelming paper share of literature followed by editing focused on literature. All of them are considered to be products created by internal division of work system followed by magazine chain strategies in 『Shintaeyang』.