전시부스 직원의 성격특성이 서비스지향성에 미치는 영향에 관한 연구
A Study on the impacts of exhibition booth employees personality traits affect upon service orientation
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This study attempts to investigate the degree of exhibition booth employees personality traits factors affect upon service orientation. The five personality factors of exhibition booth employees are consist of openness, extroversion, conscientiousness, neuroticism, and agreeableness. In order to achieve the research objectives, first of all literature review was carried and next empirical research and analysis was conducted. In total, 200 questionnaires were distributed to booth employees who work at ‘Daegu International Coffee Fair 2013’ and 184 valid and complete questionnaires were collected for empirical data analysis. The statistic data was analyzed by frequency analysis, factor analysis, reliability analysis and structural equating model analysis using SPSS ver. 19.0 and AMOS ver 20.0 program. The result of empirical analysis is summarized as follow; First, openness, extroversion, conscientiousness showed positive relation to service orientation. Second, neuroticism, and agreeableness were not supported.
Abstract
This study attempts to investigate the degree of exhibition booth employees personality traits factors affect upon service orientation. The five personality factors of exhibition booth employees are consist of openness, extroversion, conscientiousness, neuroticism, and agreeableness. In order to achieve the research objectives, first of all literature review was carried and next empirical research and analysis was conducted. In total, 200 questionnaires were distributed to booth employees who work at ‘Daegu International Coffee Fair 2013’ and 184 valid and complete questionnaires were collected for empirical data analysis. The statistic data was analyzed by frequency analysis, factor analysis, reliability analysis and structural equating model analysis using SPSS ver. 19.0 and AMOS ver 20.0 program. The result of empirical analysis is summarized as follow; First, openness, extroversion, conscientiousness showed positive relation to service orientation. Second, neuroticism, and agreeableness were not supported.
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