전통적 IPA와 수정 IPA 활용한 전시주최자 서비스 비교 : 전시회 참관객을 대상으로
Comparison of exhibition organizer services using traditional IPA and revised IPA : focused on exhibition visitors
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초록
This study is to propose properties that can concentrate and choose exhibition’s organizer service using the method as traditional IPA and revised IPA. The results of this study are as follows. First, the results of the analysis of the difference between the importance and the performance of the exhibition organizer service for the visitors, there were significant differences in all the items except for the ' appropriateness of registration fee, 'application procedure for exhibition', and 'various events'. Second, as comparing the results of traditional IPA with the results of revised IPA with measuring the attributes of exhibition organizer service, in the traditional IPA, among the total 22 attributes, the variables in the first quadrant are 7 items, in the quadrant Ⅱ, there are five exhibitions, in the quadrant Ⅲ, there were five, and 'scale of visitors' on the quadrant Ⅳ. On the other hand, Deng (2007)'s revised IPA, 8 attributes in I quadrant and 6 attributes in II quadrant were relatively concentrated. As the results presented in the two methods of traditional IPA and revised IPA did not show the same results.
Abstract
This study is to propose properties that can concentrate and choose exhibition’s organizer service using the method as traditional IPA and revised IPA. The results of this study are as follows. First, the results of the analysis of the difference between the importance and the performance of the exhibition organizer service for the visitors, there were significant differences in all the items except for the ' appropriateness of registration fee, 'application procedure for exhibition', and 'various events'. Second, as comparing the results of traditional IPA with the results of revised IPA with measuring the attributes of exhibition organizer service, in the traditional IPA, among the total 22 attributes, the variables in the first quadrant are 7 items, in the quadrant Ⅱ, there are five exhibitions, in the quadrant Ⅲ, there were five, and 'scale of visitors' on the quadrant Ⅳ. On the other hand, Deng (2007)'s revised IPA, 8 attributes in I quadrant and 6 attributes in II quadrant were relatively concentrated. As the results presented in the two methods of traditional IPA and revised IPA did not show the same results.
참고문헌 (21)
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