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명품관광에 대한 지각된 가치가 브랜드 태도 및 행동의도에 미치는 영향

The Effect of Perceived Value on Luxury Tourism on Brand Attitude and Behavior Intention

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초록

The purpose of this study is to examine the perceptual value, the attitude of luxury tourism brand, the concept and the theoretical background of the luxury tourist behavior, and based on this theoretical background, the perception of luxury tourism, perceived value, luxury tourism brand attitude, and to identify the influencing factors. In order to verify the hypothesis, this study sampled and directly surveyed 2017 Jeju electric car Expo, 2016 Jeju LOHAS exposition, 2016 Jeju Cosmetics Fair, and Medical tourists visiting Jeju, and 300 questionnaires were distributed and 295 questionnaires We used 280 sheets, except 15 sheets, for which the response was inadequate. The results of this study are as follows. First, it is found that the model of this study is appropriate for the hypothesis of the perceived value of luxury tourism, the influence of luxury tourism brand attitude, and the influence of luxury tourism behavior.

Abstract

The purpose of this study is to examine the perceptual value, the attitude of luxury tourism brand, the concept and the theoretical background of the luxury tourist behavior, and based on this theoretical background, the perception of luxury tourism, perceived value, luxury tourism brand attitude, and to identify the influencing factors. In order to verify the hypothesis, this study sampled and directly surveyed 2017 Jeju electric car Expo, 2016 Jeju LOHAS exposition, 2016 Jeju Cosmetics Fair, and Medical tourists visiting Jeju, and 300 questionnaires were distributed and 295 questionnaires We used 280 sheets, except 15 sheets, for which the response was inadequate. The results of this study are as follows. First, it is found that the model of this study is appropriate for the hypothesis of the perceived value of luxury tourism, the influence of luxury tourism brand attitude, and the influence of luxury tourism behavior.

참고문헌 (57)

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