공영방송의 수입 구성과 수신료 수준의 비교 분석

Abstract

Considering the roles of the public broadcaster, many programs of Korea Broadcasting System(KBS) have long been criticized too commercial. But, there is no way for preventing the commercial programming in the public service broadcasting if the structure of financing of KBS is not changed to be more public. This thesis verified that it is necessary to solve the KBS’s financing structures by increasing the license fee. The revenue of KBS mainly consisted of license fee and advertisement, 40% to 60% respectively. In the cases of public service broadcasters abroad, the public finance such as license fee made up over 50% of total revenue while commercial revenue like advertising revenue stop short of 30% in total revenue. Comparing the ratio of license fee in personal income among the foreign broadcasters, we found that on average the ratio of license fee in Korea is less about 50% than that of many other countries. Therefore, we suggest that license fee should be increased from the current level of 2,500 won a month to 5,000 won a month. License fee should be increased as same rate as Consumer Price Index.