공영방송의 안정적인 재원 확보에 관한 연구

Abstract

In an era of multimedia and multichannel, it is necessary for the public service broadcasting that it secure financial stability to foster viewer`s welfare, diminish digital divide and provide dynamic broadcasting service. The fund could be raised up through license fees from viewers, advertising revenue, public-aids and others. Especially, it is strongly recommended that the license fee should be increased up to the level of keeping independence against political power or pressure from advertisers. This paper examines the necessity of license fee increase and its proper level by studying relevant literature and case studies. Based on the survey, this study suggests the cap, terms and conditions of license fee increase should be legislated on the broadcasting law and a special committee preventing the political power and pressure from advertisers should be organized. Moreover, for the purpose of getting consensus from viewers and releasing the disbelief of politicians against license fee increase, we insist that public service broadcasting should promote its business efficiency through expanding broadcasting coverage and scoring the operation of news and current affairs programs to obtain the neutrality and fairness as a public service broadcasting. Lastly, this paper proposes that public service broadcasting should secure various types of revenue source such as selling contents and utilize public-aids when a large amount of funding is needed at a time.