식용곤충에 대한 소비자들의 인식과 메뉴개발을 통한 대중화 활성화 방안 연구 -서울지역 대학생을 중심으로-
A Study on Popularization and Vitalization of Edible Insects by Changing Consumer Perceptions and Developing Recipes: Focus on College Students in Seoul
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The objectives of the current study are to investigate the current perception of edible insects among college students in Seoul, and develop methods to popularize such food ingredients to provide theoretical and practical implications. The study looks into general perceptions about edible insects, types of food consumption, intention to buy or not buy edible insects, ways to popularize the food ingredient, and key factors in developing recipes, and conducts demographic cross-analysis, average analysis, t-test, and One Way Anova analysis. The analyses reveal that there is a distinct lack of promotion and marketing for edible insects, and consumers do not trust the hygiene and safety of the food ingredients. In addition, the study shows that the government does not support enough policies and promotional events regarding edible insects, and that there is a general lack of understanding about the threat from future food shortage and environmental risks. As such, there needs to be a national promotional marketing campaign on, as well as support for, edible insects, and various insect food products must be developed for wider public exposure, which will reduce repulsion that people feel about edible insects.
Abstract
The objectives of the current study are to investigate the current perception of edible insects among college students in Seoul, and develop methods to popularize such food ingredients to provide theoretical and practical implications. The study looks into general perceptions about edible insects, types of food consumption, intention to buy or not buy edible insects, ways to popularize the food ingredient, and key factors in developing recipes, and conducts demographic cross-analysis, average analysis, t-test, and One Way Anova analysis. The analyses reveal that there is a distinct lack of promotion and marketing for edible insects, and consumers do not trust the hygiene and safety of the food ingredients. In addition, the study shows that the government does not support enough policies and promotional events regarding edible insects, and that there is a general lack of understanding about the threat from future food shortage and environmental risks. As such, there needs to be a national promotional marketing campaign on, as well as support for, edible insects, and various insect food products must be developed for wider public exposure, which will reduce repulsion that people feel about edible insects.
참고문헌 (26)
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