호텔 식음료 상품의 고객인지도에 영향을 미치는 요인에 관한 연구: 부산지역 특1급 호텔 식음료 부문을 중심으로
A Study of Factors Influencing Customer Perception of Hotel and Beverage Product
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This study is to identify what factors influence customer perception of hotel and beverage products, and how the customer get information about hotel food and beverage products. Data was collected from 206 customers who visited hotel food & beverage restaurants located in Pusan and analyzed using frequency analysis, t-test, and ANOVA. The results are as follows. This research revealed that the cooks skill, various menus, and a amount of food have an effect on customer perception. In addition, this study showed that the customer got internal advertisement, events, home-delivery advertisement, direct posts, previous experiences, e-mail, news papers and magazine, TV commercial, and news letters information perception.
Abstract
This study is to identify what factors influence customer perception of hotel and beverage products, and how the customer get information about hotel food and beverage products. Data was collected from 206 customers who visited hotel food & beverage restaurants located in Pusan and analyzed using frequency analysis, t-test, and ANOVA. The results are as follows. This research revealed that the cooks skill, various menus, and a amount of food have an effect on customer perception. In addition, this study showed that the customer got internal advertisement, events, home-delivery advertisement, direct posts, previous experiences, e-mail, news papers and magazine, TV commercial, and news letters information perception.