패스트푸드점 입지요인이 방문의도에 미치는 영향
Effects of Locational Factor on Intentions to a Visit to Fast-Food Restaurant
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This study identified a relationship between locational factor and intentions to visit to fast-food restaurant in the future restaurant's development. Restaurant industry is oriented consumer market while it is limited suitable location and industry's resource. For the study objectives, this study focused on the fast-food hamburger chain which was specially important for locational factor╶fast-food customer is low involvement so customers choice only their sight. The results of this study revealed that customers of the fast-food hamburger chain consider about restaurant's visibility,crowding, approaching, convenience of transportation and location
Abstract
This study identified a relationship between locational factor and intentions to visit to fast-food restaurant in the future restaurant's development. Restaurant industry is oriented consumer market while it is limited suitable location and industry's resource. For the study objectives, this study focused on the fast-food hamburger chain which was specially important for locational factor╶fast-food customer is low involvement so customers choice only their sight. The results of this study revealed that customers of the fast-food hamburger chain consider about restaurant's visibility,crowding, approaching, convenience of transportation and location
참고문헌 (14)
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