호텔 식음료이벤트 마케팅전략 연구
Marketing Strategy Study of Hotel Food & Beverage Event
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참고문헌
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초록
The purpose of this study trying to reach case studies and event planning models based on during the preceding food and beverage research and hotel to the status. Planning models propose based on existing studies, characteristics of the hotel food and beverage experience and subjective elements. Studies show that starting with the next hotel food and beverage strategy. The findings have significant implications for hotel marketing manager, CEO and academic researchers. Studies show that hotel food and beverage event is not only meaning of hotel menu. It means banquet function, cultural arts events and such as performance of hotel food and beverage. As a results, First, planning model of hotel food and beverage was proposed despite of existing research lack. Second, planning mode of hotel food and beverage event shows for company strategic goals.
Abstract
The purpose of this study trying to reach case studies and event planning models based on during the preceding food and beverage research and hotel to the status. Planning models propose based on existing studies, characteristics of the hotel food and beverage experience and subjective elements. Studies show that starting with the next hotel food and beverage strategy. The findings have significant implications for hotel marketing manager, CEO and academic researchers. Studies show that hotel food and beverage event is not only meaning of hotel menu. It means banquet function, cultural arts events and such as performance of hotel food and beverage. As a results, First, planning model of hotel food and beverage was proposed despite of existing research lack. Second, planning mode of hotel food and beverage event shows for company strategic goals.
참고문헌 (17)
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