관광목적지 이미지 측정모델 개발
Development of Measurement Model for Tourist Destination’s Image
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Efforts to increase the attractiveness of tourist destinations have been sought through various methods, but there is an expectation that the method of enhancing the image in the role will have a great effect. However, the results of the verification are still insignificant due to insufficient research. Therefore I tried to find many vocabulary that can be used in actual evaluation for the development of image evaluation scale model of tourist destination in this study. First, the related vocabulary was collected through the internet data survey and the vocabulary was collected and arranged through the literature. The vocabulary related to the destination of tourism was extracted and cataloged among the vocabulary arranged in the next step. Next, the vocabulary that was listed in the image evaluation of the tourist destination was verified and finally selected as valid. Finally, the scale measurement model was structured after conducting multi-variate analysis using extracted vocabulary samples. In summary, the relationship between images and tourist destinations was defined through the existing data survey, and then a measurement model for enhancing the image of tourist destinations was proposed.
Abstract
Efforts to increase the attractiveness of tourist destinations have been sought through various methods, but there is an expectation that the method of enhancing the image in the role will have a great effect. However, the results of the verification are still insignificant due to insufficient research. Therefore I tried to find many vocabulary that can be used in actual evaluation for the development of image evaluation scale model of tourist destination in this study. First, the related vocabulary was collected through the internet data survey and the vocabulary was collected and arranged through the literature. The vocabulary related to the destination of tourism was extracted and cataloged among the vocabulary arranged in the next step. Next, the vocabulary that was listed in the image evaluation of the tourist destination was verified and finally selected as valid. Finally, the scale measurement model was structured after conducting multi-variate analysis using extracted vocabulary samples. In summary, the relationship between images and tourist destinations was defined through the existing data survey, and then a measurement model for enhancing the image of tourist destinations was proposed.
참고문헌 (41)
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