본문 바로가기
KERD
논문KCI 등재

관광지 이미지와 애착이 관광자 만족과 충성도에 미치는 영향관계 연구

Effects of Tourist Destination Image and Attachment on Tourist Satisfaction and Loyalty

3

조회

0

다운로드

30

인용

0

참고문헌

초록

The purpose of this study, We would like to present a tourist attraction image and spot attachment to improve the loyalty of tourist spots by empirically validating these relationships. The following are the implications of the empirical study of structural models and hypothesis verification. First, a tourist attraction image appeared to be a spot attachment, satisfaction and loyalty, and the influence of a positive. Second, the attachment of tourist spots appeared to have a positive impact on satisfaction and loyalty. However, the magnitude of its influence showed a more impact on satisfaction than loyalty. Third, the most important variable to form a good tourist image is the attraction. Fourth, the most important variable to form a strong tourist attachment is the emotional attachment. Fifth, the configuration parameters of the image of the tourist attraction, the accessibility of spot dependency, place identity, social bond has the greatest influence. Sixth, the composition of the image of the tourist attractions, the environment has the greatest influence on the emotional attachment of a spot attachment. Seventh, the composition of the sights and images of the variables showed that the appeal has the greatest impact on satisfaction and loyalty. Eighth, the composition of a spot attachment, the emotional attachment has the greatest impact on satisfaction and loyalty.

Abstract

The purpose of this study, We would like to present a tourist attraction image and spot attachment to improve the loyalty of tourist spots by empirically validating these relationships. The following are the implications of the empirical study of structural models and hypothesis verification. First, a tourist attraction image appeared to be a spot attachment, satisfaction and loyalty, and the influence of a positive. Second, the attachment of tourist spots appeared to have a positive impact on satisfaction and loyalty. However, the magnitude of its influence showed a more impact on satisfaction than loyalty. Third, the most important variable to form a good tourist image is the attraction. Fourth, the most important variable to form a strong tourist attachment is the emotional attachment. Fifth, the configuration parameters of the image of the tourist attraction, the accessibility of spot dependency, place identity, social bond has the greatest influence. Sixth, the composition of the image of the tourist attractions, the environment has the greatest influence on the emotional attachment of a spot attachment. Seventh, the composition of the sights and images of the variables showed that the appeal has the greatest impact on satisfaction and loyalty. Eighth, the composition of a spot attachment, the emotional attachment has the greatest impact on satisfaction and loyalty.

참고문헌 (55)

  1. 강신겸, "觀光地 地域住民의 地域社會 愛着度 測定尺度 開發", 관광학연구, 26(1), pp.103~117 (2002), 한국관광학회
  2. 김명수, "온라인 상에서의 고객 충성도에 영향을 미치는 요인에 관한 연구: 포탈 사이트를 중심으로", Asia Pacific Journal of Information Systems, 13(1), pp.171~196 (2003), 한국경영정보학회
  3. 김병국, "농촌관광이미지가 관광객 만족 및 재방문의도에 미치는 영향 - 완주 창포마을과 아산 외암마을을 사례로 -", 관광학연구, 37(1), pp.303~324 (2013), 한국관광학회
  4. 김병국, "관광지 이미지의 형성에 관한 연구: 인지적․정서적이미지를 중심으로", 관광학연구, 25(1), pp.271~290 (2001)
  5. 김화진, "서비스 회복의 공정성이 고객 만족과 충성도에 미치는 영향 : 항공사 이용고객의 긍정적 감정효과 중심으로", 석사, 호텔경영학, pp.2008
  6. 김효중, "관광지 스토리텔링에 대한 선택속성, 장소애착, 만족도 및 충성도 간영향관계 연구: 관여도의 조절효과를 중심으로", 박사, pp.2014
  7. 박득희, "네트워크 분석을 통한 관광목적지 이미지, 장소애착, 행동의도 간의구조적 관계연구: 중국인 관광객을 대상으로", 박사, pp.2015
  8. 박은경, "문화유산관광에서의 진정성이 관광자의 만족도와 충성도에 미치는 영향 : 하회마을을 대상으로", 박사, 관광경영학과, pp.2013
  9. 배병렬, "Amos 17.0 구조방정식모델링: 원리와 실제" (2009), 청람
  10. AMOS를 이용한 알기 쉬운 통계분석-기술통계에서구조방정식모형까지, "SPSS", pp.2007, 성태제
  11. 송숙, "관광이미지에 근거한 시장세분화와 목적지 포지셔닝에 관한 연구 : 내국인 Outbound 관광목적지를 중심으로", 박사, 문화관광학, pp.2009
  12. 오수진, "공정여행객의 장소애착과 지역사회 협력 태도", 석사, 여가관광개발학과, pp.2014
  13. 윤설민, "청계천의 이미지, 지각된 가치, 만족도 그리고 행동의도 간 구조관계 분석", 관광연구저널, 26(1), pp.41~57 (2012), 한국관광연구학회
  14. 윤지현, "여행업 E-서비스품질과 고객충성도 연구", 박사, ?, pp.2004
  15. 윤현희, "농촌관광마을의 브랜드자산이 장소애착과 친환경 행동의도에 미치는 영향", 박사, 여행·항공·크루즈경영전공, pp.2013
  16. 이유재, "서비스품질의 측정과 기대효과에 대한 재고찰: KS-SQI 모형의 개발과 적용", 마케팅연구, 16(1), pp.1~26 (2001)
  17. 이장우, "인터넷 쇼핑몰에 대한 고객애호도의 결정요인", 아시아마케팅저널, 3(3), pp.110~137 (2001), 한국마케팅학회
  18. 이후석, "드라마 촬영지 관광객의 관광동기와 이미지간 관련성 연구-대장금, 해신, 불멸의 이순신 촬영지 관광객을 사례로-", 관광학연구, 30(1), pp.271~293 (2006), 한국관광학회
  19. 전형규, "관광지의 특성, 관광자의 지각된 가치, 만족, 행동의도간의 관계연구", 박사, 관광경영학, pp.2008
  20. 정준희, "고객충성도에 영향을 미치는 요인들간의 상대적 중요성 및 관계에 관한 연구 : 국제선 항공서비스를 중심으로", 석사, 경영학, pp.2003
  21. 정후연, "관광지 애착도 연구", 석사, pp.2014
  22. 정희용, "항공 제휴 서비스품질이 고객 충성도에 미치는 영향", 석사, 경영학, pp.2008
  23. 조광익, "국립공원 방문자의 관광이미지 구성요인: 설악산 국립공원 및주변지역을 중심으로", 관광학연구, 21(1), pp.231~249 (1997)
  24. 조명환, "관광목적지로서의 부산 이미지에 관한 연구", 관광레저연구, 18(3), pp.121~135 (2006), (사)한국관광레저학회
  25. 최병길, "관광자의 지각된 가치가 관광만족 및 행동의도에 미치는 영향 -제주 관광객을 대상으로-", 관광학연구, 36(4), pp.101~119 (2012), 한국관광학회[DOI]
  26. 최승담, "관광목적지로서 도시관광이미지 측정척도 개발", 서울도시연구, 6(1), pp.93~106 (2005), 서울연구원[DOI]
  27. 하동현, "펜션이용객의 서비스품질, 체험품질, 체험만족, 및 애호도 간의 관계에 관한 연구", 관광연구, 25(1), pp.1~21 (2010), 대한관광경영학회
  28. 한상희, "관광객 유형별 관광목적지 이미지가 지각된 가치, 만족 그리고 행동의도에 미치는 영향 연구", 석사, 관광컨벤션학과, pp.2014
  29. Baloglu, S., "Affective images of tourism destinations", Journal of Travel Research, 35, pp.11~15 (1997)
  30. Baloglu, S., "A Model of Destination Image Formation", Annals of Tourism Research, 26, pp.868~897 (1999)
  31. Beerli, A., "Factors Influencing Destination Image", Annals of Tourism Research, 31(3), pp.657~681 (2004)
  32. Brown, P. E., "The relationship between place attachment and landscape values: Toward mapping place attachment", Applied Geography, 27(2), pp.89~111 (2007)
  33. Chaudhuri, A., "The chain of Effects Form Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty", Journal of Marketing, 65(2), pp.81~93 (2001)
  34. Chubchuwong, M., "The “People” Aspect of Destination Attachment in International Tourism", Journal of Travel & Tourism Marketing, 33(3), pp.348~361 (2016)
  35. Cohen, E, "Toward a Sociology of International Tourism", Social Research, 39(1), pp.164~182 (1972)
  36. Crompton, J. L, "Motivations for Pleasure Vacation", Annals of Tourism Research, 6(4), pp.408~424 (1979)
  37. Echtner, C. M., "The Measurement of destination image an empirical assessment", Journal of Travel Research, 31(4), pp.3~13 (1993)
  38. Fournier, S., "Reviving Brand Loyalty: A Reconceptualization within the Framework of Consumer Brand Relationship", Journal of Research in Marketing, 63(20), pp.70~78 (1997)
  39. Gartner, W. C, "Image Formation Process", Journal of Travel & Tourism Marketing, 2(5), pp.210~225 (1993)
  40. Griffin, J, "The Internet`s Expanding Role in Building Customer Loyalty", Direct Marketing, 59(7), pp.50~53 (1996)
  41. Halpenny, E. A, "Pro-environmental behaviours and park visitors: The effect of place attachment", Journal of Environmental Psychology, 30(4), pp.409~421 (2010)
  42. Jang, S., "Temporal Destination Revisit Intention: The Effects of Novelty Seeking and Satisfaction", Tourism Management, 28(2), pp.580~590 (2007)
  43. Kang, S. K., "Dyadic Consensus on Family Vacation Destination Selection", Tourism Management, 26(4), pp.571~582 (2005)
  44. Kyle, G., "Linking place preferences with place meaning: An examination of the relationship between place motivation and place attachment", Journal of Environmental Psychology, 24, pp.439~454 (2004)
  45. Lee, G. H., "Visiting propensity predicted by destination image: German Long-Haul pleasure travelers to the US", International Journal of Hospitality & Tourism Administration, 3(2), pp.63~92 (2002)
  46. Milman, A., "The Role of Awareness and Familiarity with a Destination: The Central Florida Case", Journal of Travel Research, 33(3), pp.21~27 (1995)
  47. Pearce, P. L, "Tourist Behaviour: Themes and Conceptual Schemes(Vol.27)" (2005), Channel View Publications
  48. Ramkissoon, H., "Place attachment and proenvironmental behaviour in national parks: the development of a conceptual framework", Journal of Sustainable Tourism, 20(2), pp.257~276 (2012)
  49. Su, H., "Empirical study of destination loyalty and its antecedent: the perspective of place attachment", The Service Industries Journal, 31(16), pp.2721~2739 (2011)
  50. Tsai, S, "Place Attachment and Tourism Marketing: Investigating International Tourists in Singapore", International Journal of Tourism Research, 14, pp.139~152 (2012)
  51. Westbrook, R. A., "The dimensionality of consumption emotion patterns and consumer satisfaction", Journal of Consumer Research, 18(1), pp.84~91 (1991)
  52. Williams, D. R., "The measurement of place attachment: validity and generalizability of a psychometric approach", Forest Science, 49(6), pp.830~840 (2003)
  53. Woodruff, R. B, "Customer value: The next source for competitive advantage", Journal of the Academy of Marketing Science, 25(2), pp.139~153 (1997)
  54. Yuksel, A., "Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty", Tourism Management, 31(2), pp.274~284 (2010)
  55. Zins, F. E, "Increasing Brand Loyalty in Hospitality Industry", International Journal of Contemporary Hospitality Management, 1(5), pp.223~229 (1998)

관련 논문AI추천

이 간행물의 다른 논문 (51건)