대학의 조리 전공 교육서비스 품질이 학습만족 및 전공 추천의도에 미치는 영향

Abstract

This study aimed to analyze the impact of the quality of culinary education services at universities on student satisfaction and major recommendation intentions. It specifically examined how the components of educational service quality educational facilities, faculty expertise, educational programs, and administrative services affect learning satisfaction. Furthermore, the study investigated the mediating effect of learning satisfaction on the relationship between educational service quality and major recommendation intentions to identify key factors influencing the recommendation of culinary majors.A survey was conducted from August 1 to August 30, 2022, targeting students enrolled in the Culinary and Foodservice Management Department at four-year universities. Of the 300 distributed questionnaires, 254 valid responses were analyzed using SPSS 21.0. Statistical methods included frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis. The results indicated that faculty expertise, educational programs, and administrative services positively influenced learning satisfaction. Additionally, learning satisfaction had a significant positive effect on major recommendation intentions. This study provides empirical evidence of the impact of educational service quality on learning satisfaction and recommendation intentions, offering valuable insights for improving the quality of culinary education services at universities.