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위기 커뮤니케이션과 언론보도 프레임 - 수사학적 체계 중심으로 -

Crisis Communications and Reporting Frames : The Analysis of Apologetic Communications for the Shooting Incident by Department of Defense

김영욱
한국수사학회 (Rhetoric Society Of Korea)|2009.03|수사학 (Korean Journal of Rhetoric)|제10호|pp. 45-85

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참고문헌

키워드

위기 커뮤니케이션Crisis Communication이미지회복전략보도프레임방어커뮤니케이션Image Restoration StrategiesReporting FramesDefensive Communications
주제분류기타인문학

초록

The purpose of the study is to describe the types of crisis communications and to investigate the level of acceptance by publics against crisis communications interacting with reporting frames. Both content analysis and an experiment were conducted to answer the research questions. According to the results of content analysis, crisis communications were utilized differently by newspapers and varied by reporting frames. Crisis communications were used in order: denial > repair > diminish communications. And newspapers focused on different crisis communications following their reporting ideologies. The experiment showed that research participants accepted repair communications more than diminish and denial communica- tions. The results also confirmed that reporting frames influenced the acceptance level of crisis communications. When thematic frames were used, the acceptance level of crisis communications was higher than any other frames. These results imply that the current level of communication acceptance must be very low because episodic frames are mainly used in reality. Research implications were discussed for raising the effectiveness of crisis communications based on the research results.

Abstract

The purpose of the study is to describe the types of crisis communications and to investigate the level of acceptance by publics against crisis communications interacting with reporting frames. Both content analysis and an experiment were conducted to answer the research questions. According to the results of content analysis, crisis communications were utilized differently by newspapers and varied by reporting frames. Crisis communications were used in order: denial > repair > diminish communications. And newspapers focused on different crisis communications following their reporting ideologies. The experiment showed that research participants accepted repair communications more than diminish and denial communica- tions. The results also confirmed that reporting frames influenced the acceptance level of crisis communications. When thematic frames were used, the acceptance level of crisis communications was higher than any other frames. These results imply that the current level of communication acceptance must be very low because episodic frames are mainly used in reality. Research implications were discussed for raising the effectiveness of crisis communications based on the research results.

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