Toward Developing Marketing Strategies in Turbulent Environment
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
This article summarizes the articles found in this special issue, which were chosen from the papers submitted to 2010 Global Marketing Conference at Tokyo. This special issue provides readers with an interesting mix of topics and methods in the context of complex and global marketing environments. Marketing practitioners will find some good ideas and new approaches to deal with a turbulent marketing world. Marketing researchers will obtain insights for future research.
Abstract
This article summarizes the articles found in this special issue, which were chosen from the papers submitted to 2010 Global Marketing Conference at Tokyo. This special issue provides readers with an interesting mix of topics and methods in the context of complex and global marketing environments. Marketing practitioners will find some good ideas and new approaches to deal with a turbulent marketing world. Marketing researchers will obtain insights for future research.
참고문헌 (5)
- Kim, J.H., "The mediating effect of perceived service risk on perceived value of internet apparel shopping: From the Quality-Risk-Value Approach", Journal of Global Academy of Marketing Science, 20(4), pp.306~317 (2010)
- Noh, J., "The Effect of Forgiveness and Trust on Relational Performance in the Purchasing of Business Services", Journal of Global Academy of Marketing Science, 20(4), pp.293~305 (2010)
- Park, J., "Consumer behavior in green marketing for luxury brand: A Cross-cultural Study of Us, Japan and Korea", Journal of Global Academy of Marketing Science, 20(4), pp.318~332 (2010)
- Wang, C.C., "Persuasion effect of e-WOM: The Impact of Involvement and Ambiguity Tolerance", Journal of Global Academy of Marketing Science, 20(4), pp.280~292 (2010)
- Wu, J., "Content analysis of online co-design community interactions: a case study of crowd-sourced threadless", Journal of Global Academy of Marketing Science, 20(4), pp.333~341 (2010)