Sustainable Marketing in Asia and the World
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This special issue of the Journal of Global Scholars of Marketing Science, “Sustainable Marketing in Asia and the World”, features four articles selected from papers presented at the Global Marketing Conference held on 15 – 18 July 2014 in Singapore. The articles in this special issue discuss recent issues in sustainable marketing theory, research and practice in Asia and the world. Special issue topics incorporate environmental, social and economic sustainability developments.
Abstract
This special issue of the Journal of Global Scholars of Marketing Science, “Sustainable Marketing in Asia and the World”, features four articles selected from papers presented at the Global Marketing Conference held on 15 – 18 July 2014 in Singapore. The articles in this special issue discuss recent issues in sustainable marketing theory, research and practice in Asia and the world. Special issue topics incorporate environmental, social and economic sustainability developments.
참고문헌 (5)
- Ronnie Cheung, "Drivers of green product adoption: the role of green perceived value, green trust and perceived quality", Journal of Global Scholars of Marketing Science(마케팅과학연구), 25(3), pp.232~245 (2015), 한국마케팅과학회[DOI]
- Ronnie Cheung, "Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong", Journal of Global Scholars of Marketing Science(마케팅과학연구), 25(3), pp.216~231 (2015), 한국마케팅과학회[DOI]
- Helena Martins Goncalves, "Explaining consumer use of renewable energy: determinants and gender and age moderator effects", Journal of Global Scholars of Marketing Science(마케팅과학연구), 25(3), pp.198~215 (2015), 한국마케팅과학회[DOI]
- 김주란, "Sustainability in social brand communities: influences on customer equity", Journal of Global Scholars of Marketing Science(마케팅과학연구), 25(3), pp.246~258 (2015), 한국마케팅과학회[DOI]
- 김주란, "Measures of perceived sustainability", Journal of Global Scholars of Marketing Science(마케팅과학연구), 25(2), pp.182~193 (2015), 한국마케팅과학회[DOI]