Globalization and fashion marketing performance
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This article introduces papers selected for this special issue of the Journal of GlobalFashion Marketing. These papers were selected as being among the very bestsubmitted to the 2012 ITAA-KSMS Joint Symposium held in conjunction with the2012 Global Marketing Conference at Seoul. In keeping with the conference theme,Globalization and Marketing Performance, the articles in this special issue of JGFMoffer the reader new insight into important issues related to fashion marketing withinthe continually evolving global setting.
Abstract
This article introduces papers selected for this special issue of the Journal of GlobalFashion Marketing. These papers were selected as being among the very bestsubmitted to the 2012 ITAA-KSMS Joint Symposium held in conjunction with the2012 Global Marketing Conference at Seoul. In keeping with the conference theme,Globalization and Marketing Performance, the articles in this special issue of JGFMoffer the reader new insight into important issues related to fashion marketing withinthe continually evolving global setting.