Global Fashion Marketing on the Move
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This article summarizes the articles published in this specialissue of Journal of Global Fashion Marketing. These articleswere chosen from the papers submitted to the 2011ITAA-KAMS Joint Symposium. This special issue of JGFMprovides readers with an interesting mix of topics and methodsin the context of complex and ever-changing global environmentof fashion marketing. Fashion marketing practitioners willfind fresh ideas and new approaches to deal with a turbulentmarketing world. Fashion marketing researchers will obtain insightsfor future research directions.
Abstract
This article summarizes the articles published in this specialissue of Journal of Global Fashion Marketing. These articleswere chosen from the papers submitted to the 2011ITAA-KAMS Joint Symposium. This special issue of JGFMprovides readers with an interesting mix of topics and methodsin the context of complex and ever-changing global environmentof fashion marketing. Fashion marketing practitioners willfind fresh ideas and new approaches to deal with a turbulentmarketing world. Fashion marketing researchers will obtain insightsfor future research directions.