Successful Marketing Strategies in Emerging Markets: Focusing on the Southeast Asian Market
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The global market is facing numerous changes nowadays, and also is the Southeast Asian market. Among those of some other regions, the Southeast Asian market is especially important to Korea for many reasons since it is one of the rapidly emerging markets, is geographically close to Korea, and has fair conditions for investigation. And in order to succeed in Southeast Asian markets, thorough examination about the countries is in need. This article catches a glimpse of the global market, the current status and changes of Southeast Asian markets, and Korean firms now doing business in these markets. Also, the article suggests some tips for successful marketing strategies.
Abstract
The global market is facing numerous changes nowadays, and also is the Southeast Asian market. Among those of some other regions, the Southeast Asian market is especially important to Korea for many reasons since it is one of the rapidly emerging markets, is geographically close to Korea, and has fair conditions for investigation. And in order to succeed in Southeast Asian markets, thorough examination about the countries is in need. This article catches a glimpse of the global market, the current status and changes of Southeast Asian markets, and Korean firms now doing business in these markets. Also, the article suggests some tips for successful marketing strategies.
참고문헌 (8)
- Cho, C. H, "Hallyu and Southeast Asia:Hallyu in Malaysia and the Change in Relations with Korea", Journal of Nations, 36, pp.6~30 (2008)
- "How to Conduct Business Successfully in Southeast Asia’", May 13, 2013, Asian Economy, ~ (2013)
- Research Report Summary, "KIEP", Korea Institute for International Economic Policy, ~ (2012)
- Depth Research on Strategic Regions I (India and Southeast Asia), "KIEP", Korea Institute for International Economic Policy, ~ (2012)
- Yearly Report, "KIEP", Korea Institute for International Economic Policy, ~ (2012)
- Destination of Economic in Central and South America, "Kim, H", SERI, ~ (2012)
- Trends of Foreign Markets in 2012, "Park, H", SERI, ~ (2013)
- 7 Trends of Global Business Management, "Kang, H", SERI, ~ (2013)