비움의 가치 제고를 위한 디자인철학과 브랜드경험(BX) 연구- 무인양품과 애플 -

Abstract

This study aimed to investigate design philosophy and brand experience in brand design cases reflecting emptiness in the viewpoint of humanities, thus finding implications of design philosophy based on emptiness in the academic, design, and social aspects and checking the expandability and potential of emptiness. The findings were as follows: first, MUJI has the following implications: 1) it conceptualized the philosophy of emptiness from an academic perspective and applied humanities to its design philosophy, thus holding its significance; 2) it not only sought after minimalism from a design perspective, but also expanded the concept to social designs including nature-orientedness and resource saving, thus holding its significance; and 3) it proposed a new lifestyle based on minimal life and expanded it to the design culture from a social perspective, thus holding its significance; and second, Apple had the following implications: 1) it commercialized a humanities concept of ubiquitous computer based on Martin Heidegger's existential ontology, incorporated the Zen idea into its design philosophy from an academic perspective, thus claiming its significance; 2) it delivered an intuitive design through minimalism that simplified everything from the types of products to design from a design perspective; and 3) it offered convenience backed by increased intuition and concentration based on the core element of simple design from a social perspective, thus proposing user experience values. Finally, the study tried to check the expandability and potential of emptiness and make a contribution to the new understanding of its values among researchers and designers across various fields.