인문학적 해석을 통한 디자인의 실행적 특성에 관한 연구

Abstract

(Background and Purpose) The meaning and conceptual interpretation of Design have been studied and defined by many researchers. Like the conceptual definition, 'Design is a concept, a designing, and a designed object', Design can be interpreted in three dimensions: semantic, performative, and consequential. Design is formed through a tripartite relationship between the design itself, the designer, and the human who perceives it. Humans are at the center of Design. Design should be based on a fundamental interpretation of humans. So, this study focuses on the conceptual interpretation of design's performative dimension of concerning humans to achieve positive results in their interaction. The purpose of this study is to present the performative characteristics of Design from the perspective of the humanities to better understand humans. (Method) The scope of this study is limited to the conceptual characteristics of the performative dimension in the diverse layers of the term 'Design' that have formed various meanings. The research method first examines Design from the perspective of humanities, secondly derives key indicators in interacting with humans and design based on the results, and thirdly presents the performative characteristics of design that can realize this. Finally, the performative characteristics presented through case analysis are verified, and they are concretized as designs for humans. (Results) The optimal realization of design was achieved through close observation of consumers, discovering their social limitations and problems, and deriving creative solutions to these issues. The embodiment of object's meaning becomes a foundation and path to make it look more beautiful and valuable by giving empathy and endowing it with better values. The positive creation of value provides a value experience that satisfies higher-level aspirational desires beyond primary experiences of interaction between the object and consumer, enabling intuitive use of the object. The formation of meaning that corresponds to higher-level thinking is rooted in the formation of the positive common value of goodness. (Conclusions) Through this study, It has generated a meaningful discourse towards cross-disciplinary thinking between humanities and design, and has been able to reconstruct the meaning and concept of design into an performative dimension towards mutual understanding between humans and design. Design adds meaning to physical and non-physical objects in everyday life and communicates with humans through visual effects. Design creates positive experiences and meanings for consumers, leading to the pursuit of better superior values. Therefore, Design has a practical meaning for humans. In order to design for humans, understanding humans is essential, and designers need interdisciplinary knowledge and convergent thinking, as well as knowledge of the humanities. Additionally, to address human's upward self-realization desires, Design requires the formation of a positive common value that is perceived as a virtue by consumers.