친환경적이며 미니멀리즘이 반영된 패키지디자인 전략 연구 - 샤워 번들 용품을 중심으로 -

Abstract

The characteristics of minimalism and environmentalism in the package design are shown to the conclusion formulated by designing of analysis frame by dividing into the structural (simplicity and repetitiveness), expressive (clarity), and materialistic (object and environment) characteristics as follow. Characteristics of minimalism and environmentalism are within the purpose of contemporary package design and similar relationship. Simplicity and environmentally friendly is expressed as a way of pursuit of true nature with the not-so exaggerated production by aiming the maximum effect and efficient with the simplicity and environmentally friendly. This thesis has studied on how the characteristics of the minimalism and the environmentalism appear in the package design, and how such an element undertakes a role thereto. The minimum and environmentally friendly package design finds out the true nature of product, and satisfies the experimental demand and sentimental demand as well as completing the brand. Therefore, it heightens the brand royalty to consumers and undertakes a great role for the corporate asset values. This thesis is the first thesis for master’s degree on the minimalism and the environmentalism and package design and has the important implication in presenting the frame of analysis and it would undertake an important role in determining the direction of desirable package design.