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코로나19의 공기 전염에 대한 상반된 정보와 정보추구 및 회피행동: 정보 불충분성과 정보 불확실성의 매개 효과

Contradictories about COVID-19 Airborne Transmission, Information Seeking and Avoidance: The Mediating Effects of Information Insufficiency and Uncertainty

안지수
한국소통학회 (Korean Speech & Communication Association)|2022.11|한국소통학보 (Journal of Speech, Media and Communication Research)|제21권 제4호|pp. 77-109

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참고문헌

키워드

Information seeking정보 추구정보 회피정보 불확실성정보 불충분성상반된 정보Contradictory informationInformation sufficiencyInformation uncertaintyInformation avoidance

초록

본 연구는 위험 정보 추구 및 처리 과정 모형(RISP)을 바탕으로 사람들이 상반된 정 보를 처리할 때 경험할 수 있는 인지적 요소들과 정보 행동에 대해 조사하였다. 코로나19 의 공기 전염에 대한 전문가들의 상반된 정보와 일관된 정보를 제시한 실험을 설계하였 으며, 온라인 조사 회사에 가입된 304명이 실험에 참여하였다. 분석 결과, 사람들은 상반 된 정보에 노출되었을 때 정보가 불충분하다고 느끼기 보다는 불확실하다고 느끼는 경향 이 있었다. 또, 정보가 충분하지 않다고 느끼면 정보를 더 찾는다는 RISP의 전제와는 달리, 정보를 더 찾지는 않았다. 정보가 불충분하다고 느낀 경우에는 정보를 덜 회피하는 반면, 정보가 불확실하다고 느낀 경우에는 정보를 더 회피했다. 정보 불충분성과 불확실 성 모두 정보 추구와는 관련이 없었다. 본 연구 결과는 상반된 정보라는 특수한 종류의 정보를 처리하는 과정을 알아봄으로써 관련 이론을 발전시키고, 정보(증거)가 빠르게 전 환되는 주제의 상반된 정보를 전달할 때 주의할 점을 파악하는데 도움이 될 것이다.

Abstract

This study examined the effects of contradictory information on cognitive factors and informational behaviors based on risk information seeking and processing model (RISP). Three hundred and four panels, given by a national survey company in Korea participated in the experiment which randomly assigned either experts’ contradictory or consistent information about COVID-19 airborne transmission. As a result, participants tended to perceive uncertainty rather than insufficiency toward contradictory (vs. consistent) information. Also, different from the proposition of RISP that information insufficiency promotes information seeking, the result did not confirm the relation between insufficiency and seeking. In addition, participants avoided information less when they thought information was insufficient, whereas they avoided information more when they thought information was uncertain. Both information insufficiency and uncertainty were not related to seeking. By investigating the processing of a specific information type, “contradictory information,” those findings can develop the relevant theories and provide instructions on how to deliver contradictory information about topics which have rapid information (evidence) shifts.

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