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제휴 포트폴리오의 유대 강도 집중도가 지식 전파에 미치는 영향

The Effects of Alliance Portfolio Tie-Strength Concentration on Knowledge Diffusion

박철순
한국생산관리학회 (The Korean Production And Operations Management Society)|2018.11|한국생산관리학회지 (Journal of the Korean Production and Operations Management Society)|제29권 제4호|pp. 439-462|DOI 10.21131/kopoms.29.4.201811.439

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참고문헌

키워드

Knowledge Diffusion제휴 포트폴리오유대 강도지식 전파Alliance PortfolioConcentration of Tie-Strength
주제분류경영학

초록

기업은 제휴 관계에 있는 파트너로부터 지식을 흡수하여 자신의 지식으로 만들고 혁신의 재료로 활용한다. 제휴 관계는 포트폴리오의 형태로 존재하며 각 제휴 관계의 유대 강도는 지식 전파에 영향을 준다. 제휴 포트폴리오에서 중심 기업의 지식 성과는 유대 강도가 얼마나 집중되어 있는지에 따라 달라질 수 있다. 본 연구는 조직 학습 곡선을 바탕으로 행위자 기반 시뮬레이션을 사용하여 중심 기업의 지식 성과가 유대 강도의 집중도에 따라 달라질 수 있음을 보였다. 특히 유대 강도가 집중될수록 중심 기업의 누적 지식은 낮아졌다. 다시 말해 특정 기업과의 유대를 강하게 갖고 나머지 기관과의 유대를 약하게 가져가는 경우 중심 기업의 지식수준은 낮아졌다. 이러한 유대 강도 집중도의 누적 지식 감소 효과는 상황에 따라 달랐다. 기업의 내부 연구 역량, 지식의 감모율, 지식의 암묵성이 높을수록 누적 지식 감소 효과는 완화되었다. 반면 흡수 역량이 높은 기업의 경우 유대 강도 집중도의 누적 지식 감소 효과는 강화되었다. 본 연구는 제휴 포트폴리오의 성과를 설명하는 데 유대 강도 집중도를 새롭게 도입했으며 기업의 속성 및 산업의 속성 등 기업을 둘러싼 전략적 변수와 환경적 변수를 모두 감안하여 상황별 효과를 살폈다는데 공헌이 있다.

Abstract

Firms absorb knowledge from their partners, make it into their own, and use it as material for innovation. Alliances exist in the form of portfolios, and the tie-strength of each partnership affects knowledge diffusion. In an alliance portfolio, the knowledge performance of a core company can vary depending on how concentrated these ties are. Based on the organizational learning curve theory, this study shows that the knowledge performance of the core firms can be changed according to the concentration of tie-strength using an agent-based model. In particular, the concentration of tie-strength decreased the cumulative knowledge of core firms. In other words, the firm's knowledge level reduces when it strongly ties with a particular company and remains weakly linked with the rest of the organization. This study also shows the cumulative knowledge reduction effect of the concentration of tie-strength varied depending on the situation. The more effective the internal research capacity of the firm, the greater the depreciation rate of knowledge, and the greater the tacitness of knowledge, the lower is the effect of reduction. On the other hand, the cumulative knowledge reduction effect was strengthened in companies with high absorptive capacity.

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