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기술기반기업의 협력적 관계망에서 지식자원 흐름의 방향성이 기업성과에 미치는 영향

The Effect of Knowledge Inflow and Outflow on Firm Performance in the Collaborative Networks of High-tech Firms

이종국
한국상품학회 (Korean Academy Of Commodity Science & Technology)|2018.06|상품학연구 (Journal of Product Research)|제36권 제3호|pp. 109-116|DOI 10.36345/kacst.2018.36.3.012

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참고문헌

키워드

기업가치firm value시장역동성local searchdistant searchmarket dynamism자원흐름자원유입자원유출근거리 탐색원거리 탐색resource flowresource inflowresource outflow
주제분류경영학

초록

오늘날의 치열한 경쟁환경에서 새로운 지식 자원을 얻기 위한 외부 기업들과의 협력이 경쟁의 중요한 요소가 되고 있다. 특히, 탐색 이론의 관점에서, 외부 지식의 흡수 및 내부 지식의 외부 전파는 협력 기업에 대한 탐색의 과정을 동반한다. 기존의 신제품 및 관계 마케팅 연구들이 기업간 자원 흐름의 방향성을 고려하지 않거나, 특정 방향으로의 흐름에 초점을 둔 반면, 본 연구는 기술혁신 및 신제품개발을 위한 기술적 지식 자원의 기업 내/외부로의 흐름의 방향성이 기업가치에 미치는 영향을 분석한다. 기업간 기술 라이센싱 자료 및 기업 재무자료를 바탕으로 한 분석결과는 외부 자원의 내부로의 유입과 내부 자원의 외부로의 전파에 있어 근거리 탐색과 원거리 탐색의 균형은 기업가치에 기여함을 보여준다. 또한, 시장역동성은 이러한 자원 흐름이 기업가치에 미치는 영향을 조절하는 요소임을 보여준다. 본 연구의 결과는 기술 및 신제품개발을 위한 기업간 협력의 관계망에 있어 지식자원 흐름의 방향성에 대한 고려가 이루어져야 함을 보여주고, 실제 기업가치 창출을 위한 자원 흐름의 방향성에 대한 구체적인 시사점을 제공한다.

Abstract

In today’s competitive environment, interfirm cooperation to gain new knowledge is a fundamental element for firm growth and survival. In particular, from the perspective of search theory, absorbing external knowledge and disseminating internal knowledge both involve search activities. While prior research have little considered the direction of knowledge flow or focused on a certain direction of the flow, this study clearly distinguishes the directions of knowledge flow into knowledge inflow and outflow and analyzes how they affect firm value. The analyses of technology licensing and financial data in high tech industries show that the balance between local and distant searches for the knowledge inflow and outflow enhances firm value. This study further shows that market dynamism moderates the effect of knowledge flow on firm value. The results of this study suggest that firms need to consider the direction of knowledge flow in the interfirm network for technological and product development.

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