기업경쟁력 강화를 위한 탐색적 연구 : 기업(사업)전략과 생산전략, 그리고 기업성과의 관계 중심으로
An Exploratory Study on Improving Firm's Competitive Capabilities :Based on Corporate(business) Strategy, Manufacturing Strategy, andFirm Performance
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초록
본 연구는 한국기업의 통합적 전략 경영 노력에 대해 기업(사업)전략을 중심으로 기업 환경, 생산전략, 그리고 성과 관계의 실증분석을 통해 한국기업의 경쟁력 향상에 일조하려는데 목적이 있다. 연구 결과는 다음과 같다. 첫째, 전략집단별 기업 환경과의 분석 결과 차별화 전략을 추구하는 기업들이 원가 전략을 추구하는 기업들보다 환경의 복잡성이 더욱 크다는 것이 나타났으며, 둘째, 기업(사업)전략과 생산전략의 관계에서 차별화 전략을 추구하는 기업들에서 생산전략인 유연성, 품질, 납기, 비용 등을 원가 전략집단보다 강하게 추진하고 있는 것으로 나타났다. 셋째, 전략집단별 생산전략과 기업성과와의 관계에서 차별화 전략을 추구하는 기업과 원가 전략을 추구하는 기업 모두 생산전략과 기업성과가 유의적인 관계가 있는 것으로 나타났는데 특히 차별화 전략의 경우 생산전략이 생산성과와 재무적 성과와도 유의적인 관계가 있는 것으로 나타났다. 이러한 분석 결과를 종합해 볼 때 기업을 둘러싼 환경의 복잡성이 증대될수록 기업이 추구하는 전략의 중요성은 더욱 커진다고 할 수 있으며 특히 기업(사업)전략과 생산전략과의 적합은 실질적으로 기업의 성과를 향상시킬 수 있다는 것을 시사하고 있다.
Abstract
This study is to test some hypothesis by using exploratory analysis focusing on relationship among environment, corporate strategies, manufacturing strategies and performance for the improvement of firm's competitive capability. The results are as follows; first, firms with differential strategies showed higher environmental complexity than firms with cost advantage strategy firms. second, firms with differential strategies utilize more aggressive manufacturing strategies such as flexibility, quality, delivery, cost etc. than cost advantage strategy firms in terms of the relation between firm's strategy and manufacturing strategy. third, it has shown that manufacturing strategy and firm's outcome have significant relationship at each strategic firms level. Based on these findings, the higher environmental complexity, the higher emphasis on the integrated strategic management of a company is required. Especially it implies that the fitness of strategy and manufacturing strategy can improve the performance of companies.
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