제조업체의 환경, 전략, 그리고 성과에 관한 연구:조합적 경쟁역량의 개념화를 중심으로
A Study on Environment, Strategy, and Performance in Manufacturing Firm:Conceptualization for Combinative Capability
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본 연구는 제조업체의 조합적 경쟁역량의 개념을 경쟁환경에 대하여 조작화하여 이를 측정할 수 있는 모형을 개발하고, 조합적 경쟁역량의 사업성과에 대한 영향력을 분석함으로써 제조업체가 경쟁환경에 적합한 경쟁역량을 획득할 수 있는 대안적 방법을 제시하는 것이다. 이를 위해 본 연구는 기초적 이론의 고찰을 기반으로 제조업체의 조합적 경쟁역량의 개념을 조작적으로 정의할 수 있는 가설의 설정과 더불어 조합적 경쟁역량이 사업성과에 어느 정도의 영향력을 지니는지, 그리고 조합적 경쟁역량이 경쟁환경에 대응하여 사업성과를 유도하는 방법은 무엇인지에 관한 가설들을 설정한 후, 이들을 표본으로 선정된 1차 자료를 이용함으로써 실증적으로 검정하였다. 본 연구의 분석결과는 제조업체가 현재의 역량을 활용하고 미래의 기회를 탐색함으로써 개별적으로 선택되고 제한되는 경쟁역량들을 동시에 누적시킬 수 있으며 이를 통해 제조업체가 각각의 개별 경쟁역량들 조합시킬 수 있음을 보여준다.
Abstract
This study is to conceptualize the notion of combinative capability in manufacturing firms and to examine relationships among competitive environment, combinative capability, and business performance. Drawing on literature streams in operations strategy and organizational learning, this study develops and tests the constructs and operational measures of combinative capability of manufacturers and models the nomological set of relationships among constructs that form the basis of our theory. Using data from 170 operational managers, this study tests for effects of combinative capability on product quality, delivery speed, process flexibility, and price leadership and for effects of combinative capability on business performance. This research concludes that combinative capability can be viewed as an accumulation of individual capabilities that manufacturing firms can simultaneously improve and strengthen. This study points out in an alternative way that these combinative capability can be acquired.
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