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위험인식과 자율성 지지 인식이 대학 내 음주규제법안에대한 대학생들의 자기결정적 준수의도에 미치는 영향

The Effect of Perceived Autonomy Support and Risk Perception on College Students’ Self-Determined Motivation to Comply to the Ban of Alcohol Drinking and Sales on Campus

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참고문헌

키워드

주제분류신문방송학

초록

본 연구는 대학생들의 대학 내 음주 규제 법안에 대한 준수의도에 영향을미치는 요인을 탐색한다. 구체적으로, 자기결정성 이론에 입각해 규제기관에 대한 자율성 지지 인식 및 개인적/사회적 위험인식과 같은 요인들이 자기결정적인준수 동기를 유발하는 데 어떠한 역할을 하는지를 탐색하고 있다. 지역소재의대학에서 총 207명의 대학생들을 대상으로 설문조사를 실시한 결과, 규제주체에대한 인식된 자율성 지지는 규제준수에 대한 자발적 동기를 유도하고, 나아가규제준수의도에 긍정적 영향을 미치는 것으로 나타났다. 위험인식, 특히 사회적위험인식 또한 음주 규제 법안 준수에 대한 개인의 자율적 동기를 강화시키고규제준수의도에 긍정적 영향을 미치는 것으로 나타났다. 마지막으로, 자발적 동기가 높을수록 행동 의도가 높아지는 것으로 나타났다. 결론적으로, 본 연구는규제기관에 대한 자율성 지지 인식 및 위험인식이 개인의 자율적 동기를 강화하고 규제에 대한 준수의도를 높일 수 있음을 보여 준다.

Abstract

This study explores factors that influence college students' intention to comply to the ban of alcohol drinking on campus. Specifically, based on the Self-Determination Theory, we explore the role of perceived autonomy support and perceived personal/social risk in eliciting self-deterministic motivation to comply to the ban. A survey of 207 college students in a regional university in South Korea reveals that perceived autonomy support is positively related to autonomous motivation and compliance intention. Risk perceptions, especially social risk perception, also contributed to autonomous motivation and compliance intention. Lastly, autonomous motivation was positively related to compliance intention. To sum up, this study shows that perceived autonomy support and risk perceptions strengthen autonomous motivation and compliance intention. Implications for public relations practitioners to communication and message strategies in order to gain autonomous compliance from the public are discussed.

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