메타버스 이용 요인에 대한 우선 순위 비교 연구- 대학생과 실무자의 인식 차이를 중심으로 -

Abstract

Metaverse is forming a non-face-to-face communication culture and shows various usage patterns depending on the factors of use. The purpose of this study is to compare and analyze the differences in importance for users and experts, focusing on factors that have influence on the use of metaverse. By reviewing the literature on metaverse, the antecedents that facilitate the use of metaverse were organized, in turn, stratified into fifteen sub-intermediate categories under five major categories. Data were collected using a two groups comparison questionnaire and the relative importance of each factor was analyzed via AHP. Our results suggest that among the major classification factors, participation activities and realization of reality have the highest importance while self-expression has the lowest importance. Among the sub-classified factors, factors related to interaction such as game participation, social function, and communication showed high importance. However, creating a space related to self-expression, decorating an avatar, and selecting content showed low importance. Lastly, as a result of a comparison between experts and user groups, users showed high importance to system environmental factors such as system speed, system stability, and user interface, while experts gave high importance to participation activities such as communication and game participation. The lowest importance was given to system environmental factors. This study has practical implications in guiding future directions which should be considered in future metaverse production by measuring the relative importance of metaverse usage factors and analyzing the difference in perceptions between experts and users.