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넷플릭스의 중역을 통한 다국어 번역 현황

Netflix’s Multilingual Subtitling Through English Pivot Translation: Guidelines, Current Practices and Future Directions

한유진|임현경|성승은
한국번역학회 (The Korean Association for Translation Studies)|2022.03|번역학연구 (The Journal of Translation Studies)|제23권 제1호|pp. 45-80|DOI 10.15749/jts.2022.23.1.002

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참고문헌

키워드

template문화소audiovisual translation영어 매개어English as a pivot languagetranslation guidelines템플릿번역지침화계영상번역speech levelcultural references
주제분류통역번역학

초록

OTT (over-the-top) services have seen a significant increase in subscribers over the past few years. Their global expansion and an increasingly multilingual viewership fuel the need for translation into various languages. Netflix, for example, produces and offers subtitles in many different languages via pivot translation; the source text is first translated into an English template and then further produced into many languages. Although a widespread practice, there is scant research on pivot translation in translation studies. Yet, it deserves more attention given that it is likely to continue for the foreseeable future because of its many benefits such as streamlining processes and satisfying the increased need for multilingual translations. Against this background, this study explores Netflix’s subtitling guidelines to examine how Netflix sees pivot translation and to discuss how it may evolve in the future. First, Netflix’s subtitling guidelines for English pivot translation are compared to those of other individual languages for any differences. The guidelines are then applied to two programs—Terrace House and Kingdom. These two are chosen as representative cases where particularly speech levels of the former and cultural references of the latter can pose difficulties in translating when first going through the English meditating language. As a leader in OTT service, Netflix’s multilingual translation can have a significant impact on other streaming companies. This study could help to better understand the role of pivot translation and ways multilingual translation will unfold in the future.

Abstract

OTT (over-the-top) services have seen a significant increase in subscribers over the past few years. Their global expansion and an increasingly multilingual viewership fuel the need for translation into various languages. Netflix, for example, produces and offers subtitles in many different languages via pivot translation; the source text is first translated into an English template and then further produced into many languages. Although a widespread practice, there is scant research on pivot translation in translation studies. Yet, it deserves more attention given that it is likely to continue for the foreseeable future because of its many benefits such as streamlining processes and satisfying the increased need for multilingual translations. Against this background, this study explores Netflix’s subtitling guidelines to examine how Netflix sees pivot translation and to discuss how it may evolve in the future. First, Netflix’s subtitling guidelines for English pivot translation are compared to those of other individual languages for any differences. The guidelines are then applied to two programs—Terrace House and Kingdom. These two are chosen as representative cases where particularly speech levels of the former and cultural references of the latter can pose difficulties in translating when first going through the English meditating language. As a leader in OTT service, Netflix’s multilingual translation can have a significant impact on other streaming companies. This study could help to better understand the role of pivot translation and ways multilingual translation will unfold in the future.

참고문헌 (47)

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