1960~1970년대 커피의 일상화와 살롱드라마

Abstract

Since coff ee fi rst spread in the late Joseon Dynasty, coff ee consumption has steadily increased. Especially in the 1960s, coff ee consumption increased so that the government perceived it as a problem, and coff ee shops grew rapidly. One of the reasons for the growth of coff ee shops was the youth generation who emerged as a new consumer of culture. Th e younger generation was willing to pay for coff ee, which equals the price of rice, and visited a coff ee shop looking for colleagues with common interests. Coff ee is not just a favorite food but a medium for creating intimacy and dialogue. In the 1960s, theatricians who lacked theater began to play in cafes instead of theaters. Th ere was no formal stage and there was a lack of lighting and sound facilities, but theatricians had to go to the cafe with the audience ready to enjoy the play to solve the shortage of the theater. Salon dramas like this became so popular that cafes like café paris, who plan their own performances, appeared. Above all, the biggest achievement was Cafe Th eatre. Café Th eatre, which is considered to be the fi rst private small theater, is a space that combines a cafe and a theater. Th e concept of a theater with a coff ee shop changed the theater from an unfamiliar to a familiar and familiar place, not a space for a special event but a daily space for coff ee.