當代中國“國風”文化現象略論

Abstract

The "national style" phenomenon in Chinese society in the 21st century is all the rage and is very popular among the entire population, especially among young people. Different from the concepts of "Chinese culture" and "national style" in traditional literature, the "national style" culture in the new era, as a subculture, first appeared in minority groups, specific circles, and has specific audiences. Because most of its subjects are young people, it also shows similar characteristics to other youth group cultural types: such as Internet characteristics, circle aggregation characteristics, etc. Regarding "national style" culture, young people not only appreciate and spread this culture, consume and derive related products, but also use various technologies to create various types of creations on digital platforms, which greatly enriches the content of "national style" culture and creates popular A "national style" ecology that is loved by more people. If the early "national style" culture emphasized the return and reappearance of tradition, the current "national style" skillfully integrates tradition and modernity, and its network attributes are more obvious. As this culture becomes more popular, its content and forms of expression have become increasingly rich, and the scope of the group has expanded from a certain type of young group to the entire social group, forming a phenomenal cultural trend. Therefore, this article takes this phenomenon as the research object. After briefly combing its origin and rise, through the investigation of its typical manifestations, such as TV programs, movies, clothing, theme products, etc., it attempts to clarify its development context. , discuss issues and future developments. At the same time, the author also hopes to provide some references for related research.