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IPA를 활용한 신조선 분야 선급협회 기술서비스 개선방안에 관한 연구: 한국 조선산업을 중심으로

A Study on Ways to Improve Technical Services of Classification Societies in the Shipbuilding Industry Using IPA

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초록

This study evaluates the services of classification societies from the perspective of shipbuilders by applying Importance Performance Analysis (IPA) to the Korea Shipbuilding and Offshore Plant Association's (KOSHIPA) evaluation model and results from 2021 to 2023. The analysis reveals that the general section holds the highest importance but the lowest satisfaction, indicating a pressing need for improvement in this area. On the other hand, the inspection section, while deemed less important, shows the highest satisfaction levels. Key areas for improvement of classification societies’ technical service indicate problem-solving capabilities, appropriate application of regulations, and support for technical information. The findings suggest the need for classification societies to prioritize enhancements in the general section to better align with shipbuilders' expectations, thereby promoting sustainable shipbuilding industry growth. Future research should focus on identifying and addressing perception gaps between shipbuilders and classification societies to further optimize service strategies.

Abstract

This study evaluates the services of classification societies from the perspective of shipbuilders by applying Importance Performance Analysis (IPA) to the Korea Shipbuilding and Offshore Plant Association's (KOSHIPA) evaluation model and results from 2021 to 2023. The analysis reveals that the general section holds the highest importance but the lowest satisfaction, indicating a pressing need for improvement in this area. On the other hand, the inspection section, while deemed less important, shows the highest satisfaction levels. Key areas for improvement of classification societies’ technical service indicate problem-solving capabilities, appropriate application of regulations, and support for technical information. The findings suggest the need for classification societies to prioritize enhancements in the general section to better align with shipbuilders' expectations, thereby promoting sustainable shipbuilding industry growth. Future research should focus on identifying and addressing perception gaps between shipbuilders and classification societies to further optimize service strategies.

참고문헌 (9)

  1. Cho, G. D., "A study on service improvement plan of technology trade platform", Asia-Pacific Journal of Business, 13(3), pp.209~225 (2022)
  2. de Livois, P., "Classification societies and the Japanese shipbuilding industries : several ways for cooperation", Journal of the Society of Naval Architects of Japan, 722, pp.539~542 (1989)
  3. Goh, L. B., "A way forward for ship classification and technical services", The Asian Journal of Shipping and Logistics, 30(1), pp.051~074 (2014)
  4. Hsu, Y. C., "Assessment of criteria of ship classification societies", The Flagship Journal of International Shipping and Port Research, 50(7), pp.980~1004 (2023)
  5. Kartawinata, B. R., "Marketing strategies and their impact on marketing performance of Indonesian ship classification society", International Journal of Science and Research, 4(2), pp.69~74 (2015)
  6. Lee, Y. C., "A study on the legal responsibility of ship survey", The Korea Institute of Maritime Law, 23(2), pp.25~53 (2011)
  7. Martilla, J. A., "Importanceperformance analysis", Journal of Marketing, 41, pp.77~78 (1977)
  8. Nam, J. S., "Classification society selection factors for shipping companies", Journal of Korea Port Economic Association, 34(4), pp.17~38 (2018)
  9. Yoo, J. H., "Nature of a governmental power to survey vessels and its delegation to recognized organizations under the relevant key international conventions", The Korea Institute of Maritime Law, 29(1), pp.69~118 (2017)

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