가로문화 활성화를 위한 디지털 미디어의 적용에 관한 연구-강남대로 Media Pole을 중심으로

Abstract

In The purpose of this study is to examine physical and behavioral changes of street environment under digital environment and to investigate pedestrians' satisfactions and to suggest designs and layout of media pole applied to the streets in the future. The space syntax methodology was used to investigate access of target area as well as changes of the visibility and to watch changes of the behavior. The questionnaires were used to investigate before and after media pole and street environment improvement project. The findings were as follow: The lower story area's characteristics, traffic and access had difference based on middle point, and the media pole was found to be placed uniformly regardless of such street characteristics. And, the study investigated satisfactions to examine results of street environment improvement project that was made by media pole installation: The pedestrians' satisfaction of media pole itself was high, while that of street environment was low. The existing Gangnamdaero was active due to high access and many temporary population, and it created uncomfortable walking because of reckless street furniture and unauthorized occupation of both roadway and footpath to jeopardize even pedestrians' safety. When the media poles that are installed in streets shall be placed to meet designs under street characteristics, pedestrians and surrounding environment, the street environment can be improved to promote pedestrians' safety as well as street culture.