도시재생사업이 장소성 형성에 미친 영향 분석 -청주시 중앙동 도시재생사업 대상지를 중심으로-

Abstract

Urban regeneration project site turns a meaningless ‘space’ into a meaningful ‘place’ where people live and share their lives. When place meets people’ identity, it forms ‘Placeness’ and express the characteristics of the place. Especially, the psychological impact that plays an important role in placeness formation is represented by the ‘place image’ and ‘place attachment’. By visualizing the true meaning of the ‘place’ and allowing social bonding between people and the place, Urban regeneration project can achieve its goal by commercializing the placeness. In this sense, Urban regeneration project plays an important role by turning a declining city into a meaningful ‘place’. However, there is lack of detailed discussion on the process of forming placeness within the urban regeneration project site. Thus, this study is to analyze the impact of visitor’s recognition of the physical environment and activity program of the urban regeneration project site, and place image and place attachment. In order to derive the results, Junangdong, Cheongju was selected as the study site. Placeness in Junangdong is consisted of physical factors, behavioral factors, and psychological factors. User survey was conducted to measure the formative factors of Placeness in Junangdong, and ordinal logistic regression model was used to analyze the effect relationship. Based on these results, it was confirmed that Junangdong visitors recognize physical and behavioral factors, and form a specific place image and place attachment. These results indicate that placeness was formed in the Junangdong. This study is meaningful as psychology of visitors was evaluated, and analyzed the placeness formation process focused on an actual urban regeneration project sites.