지역관광 중 정보욕구, 탐색 및 만족에 관한 연구
Information need, search & satisfaction during the trip in regional tourism
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초록
The purpose of this study was to identify the importance of information search during the trip in regional tourism in a positive way. There have been the studies relative to information search before the trip, however, relatively little research on information search during the trip even though these cases more occur in reality. Three hypotheses were formulated as follows: 1) The need for information during the trip will influence the levels of tourist information search in the region; 2) The levels of tourist information will influence satisfaction for information; and 3) The convenience between the levels of information search and satisfactions will function as moderating effect. The data of 208 international travelers leaving Jeju island after the trip were selected at Jeju international airport as the exit survey. As the results of analysis, three hypotheses were confirmed and academic and practical discussions were presented.
Abstract
The purpose of this study was to identify the importance of information search during the trip in regional tourism in a positive way. There have been the studies relative to information search before the trip, however, relatively little research on information search during the trip even though these cases more occur in reality. Three hypotheses were formulated as follows: 1) The need for information during the trip will influence the levels of tourist information search in the region; 2) The levels of tourist information will influence satisfaction for information; and 3) The convenience between the levels of information search and satisfactions will function as moderating effect. The data of 208 international travelers leaving Jeju island after the trip were selected at Jeju international airport as the exit survey. As the results of analysis, three hypotheses were confirmed and academic and practical discussions were presented.
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