TV홈쇼핑 쇼호스트의 담화표지 ‘아니’ 사용 연구
An analysis of discourse marker ani used by TV home shopping show hosts
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
This study aims to reveal the ways in which TV home shopping show hosts use the discourse marker ani and the relations between this marker and home shopping discourse. As a result of analyzing 30 home shopping discourses, ani was found 124 times and functions to add further information, mark a surprise, shift a topic, express opposition, call attention, or mark a repair. Among these functions, show hosts employed ani as a further explanation marker most frequently in relation to their duty to provide various advantages of the product they are selling. Ani as a surprise-showing marker, the second most frequent function, was used to show an exaggerated level of surprise by show hosts about the benefits of today’s composition or price, luring potential consumers. The third most frequent function was to shift topics with the relation to the unique feature of home shopping, systematically repeating several topics about the product or the current situation of its sale. Along with the results of Kang (2019), this investigation shows that the functions and frequencies of ani can differ in accordance with distinctive features of institutional discourse, thus demonstrating the importance of further studies about discourse markers in various types of discourse.
Abstract
This study aims to reveal the ways in which TV home shopping show hosts use the discourse marker ani and the relations between this marker and home shopping discourse. As a result of analyzing 30 home shopping discourses, ani was found 124 times and functions to add further information, mark a surprise, shift a topic, express opposition, call attention, or mark a repair. Among these functions, show hosts employed ani as a further explanation marker most frequently in relation to their duty to provide various advantages of the product they are selling. Ani as a surprise-showing marker, the second most frequent function, was used to show an exaggerated level of surprise by show hosts about the benefits of today’s composition or price, luring potential consumers. The third most frequent function was to shift topics with the relation to the unique feature of home shopping, systematically repeating several topics about the product or the current situation of its sale. Along with the results of Kang (2019), this investigation shows that the functions and frequencies of ani can differ in accordance with distinctive features of institutional discourse, thus demonstrating the importance of further studies about discourse markers in various types of discourse.
참고문헌 (19)
- 강민정, "담화표지 ‘아니’의 기능 분석 — 한국 토크쇼를 중심으로", 언어학, (85), pp.81~98 (2019), 사단법인 한국언어학회[DOI]
- 김미숙, "대화구조로 본 아니의 기능", 담화와 인지, 4(2), pp.77~101 (1997)
- 김운한, "홈쇼핑 쇼호스트 언어의 잉여성에 관한 탐색적 연구-강조부사 사용 현황의 내용분석을 중심으로-", 영상문화콘텐츠연구, (18), pp.7~32 (2019), 영상문화콘텐츠연구원[DOI]
- 김진웅, "메타담화 표지 ‘소위’와 ‘이른바’의 화용적 역할과 기능: 신문기사 말뭉치 분석을 바탕으로", 담화와 인지, 24(4), pp.21~42 (2017), 담화·인지언어학회[DOI]
- 김혜령, "담화표지‘아니’의 의미 분석-라디오 시사 프로그램의 인터뷰 담화를 중심으로", 한국어문학국제학술포럼, 48, pp.7~36 (2020)
- 권순희, "TV 홈쇼핑 화장품 판매에 나타난 쇼호스트의구매 설득 말하기 방식", 세계한국어문학, 6, pp.93~119 (2011)
- 이정헌, "TV홈쇼핑 쇼호스트의 구매설득커뮤니케이션 전략", 한국콘텐츠학회 논문지, 11(8), pp.311~320 (2011), 한국콘텐츠학회
- 이찬규, "의사소통에서 나타나는 울타리 표현의 특성에 관한 연구 －홈쇼핑 발화 자료를 중심으로", 화법연구, (21), pp.245~286 (2012), 한국화법학회[DOI]
- 이한규, "한국어 담화표지어 ‘아니’의 의미", 현대문법연구, (67), pp.145~171 (2012), 현대문법학회
- 임규홍, "TV가정판매 담화 분석", 언어과학연구, (71), pp.237~264 (2014), 언어과학회
- 정은이, "TV 홈쇼핑 쇼호스트의 언어적·비언어적 커뮤니케이션 요인이 구매의도에 미치는 영향", 한국소통학보, (21), pp.139~178 (2013), 한국소통학회
- 최영인, "TV 홈쇼핑 담화에 나타난 설득 전략의 문제적 양상 분석 -상품 특성 전달을 중심으로-", 화법연구, (45), pp.145~181 (2019), 한국화법학회[DOI]
- Janet M. Fuller, "Use of the discourse marker like in interviews", Journal of Sociolinguistics, 7(3), pp.365~377 (2003), Wiley[DOI]
- Furko, Peter, "English discourse markers in mediatised political interviews", Brno Studies in English, 40(1), pp.45~64 (2014)
- Sandra Hale, "Interpreters' treatment of discourse markers in courtroom questions", Forensic Linguistics, 6(1), pp.57~82 (1999), Equinox Publishing[DOI]
- Hong, Jinglian, "The pragmatic functions of the discourse marker I mean in trial examinations", MA, pp.2016
- 강민정, "Explicating What “You” Mean: Turn-initial I mean in American Talk Shows", 영어영문학연구, 61(4), pp.97~120 (2019), 한국중앙영어영문학회[DOI]
- 서경희, "Yeah in NS-NNS Interaction", 사회언어학, 21(2), pp.123~149 (2013), 한국사회언어학회
- 서경희, "I mean as a Marker of ‘Interpersonal Repair’ in Crisis Negotiations", 사회언어학, 24(3), pp.223~247 (2016), 한국사회언어학회[DOI]