본문 바로가기
KERD
논문KCI 등재

여성소비자들의 유기농식품의 태도와 구매의도에 관한 연구

The study of attitude and intention of purchasing on organic food for female consumers

김재현
한국관광산업학회 (Korean Tourism Industry Research Association)|2012.06|Tourism Research|제34호|pp. 199-216|DOI http://dx.doi.org/

2

조회

0

다운로드

13

인용

0

참고문헌

키워드

구매의도유기농식품건강동기유기농식품 태도organic foodshealth motiveattitude toward organic foodintention to purchase
주제분류관광학

초록

This study was intended to investigate the consumers󰡑decision-making process for organically produced foods in seoul. A self-administered questionnaire was used for data collection from 264 women. The results of this study were as follows. Organic knowledge was found to be significantly influenced to attitude toward organic food and health motive was found to influenced to attitude toward organic food, but healthy diet and balance life were found to insignificantly influence to attitude toward organic food. Attitude toward organic food and environment were found to be significantly influence to purchase intention. Results indicate that consumer󰡑attitudes towards organic food, in particular towards health motive and organic knowledge are the most important factors that explain decision-making process for organic food products. Moreover, it has been found that attitude toward organic food and environment is important because it positively influences consumer󰡑intention to purchase organic food.

Abstract

This study was intended to investigate the consumers󰡑decision-making process for organically produced foods in seoul. A self-administered questionnaire was used for data collection from 264 women. The results of this study were as follows. Organic knowledge was found to be significantly influenced to attitude toward organic food and health motive was found to influenced to attitude toward organic food, but healthy diet and balance life were found to insignificantly influence to attitude toward organic food. Attitude toward organic food and environment were found to be significantly influence to purchase intention. Results indicate that consumer󰡑attitudes towards organic food, in particular towards health motive and organic knowledge are the most important factors that explain decision-making process for organic food products. Moreover, it has been found that attitude toward organic food and environment is important because it positively influences consumer󰡑intention to purchase organic food.

참고문헌 (58)

  1. 김계수, "AMOS 18.0 구조방정식 모형분석" (2010), 한나래 아카데미
  2. 김근혜, "약선메뉴품질과 지각된 가치, 고객만족 및 행동의도의 구조적 관계에 대한 연구", 관광연구, 27(1), pp.1~16 (2012), 대한관광경영학회[DOI]
  3. 김동기, "식품의 선택 동기가 유기농 식품에 대한 태도 및 구매의도에 미치는 영향에 관한 연구", 한국식생활문화학회지, 26(5), pp.506~512 (2011), 한국식생활문화학회
  4. 친환경농산물에 대한 소비자 선호와 구매형태 분석, "김창길", 한국농촌경제연구원, 1~109 (2005)
  5. 김병국, "동기와 경험이 만족 및 재방문의도에 미치는 영향 - 백제문화단지를 중심으로 -", 관광경영연구, 15(3), pp.23~38 (2011), 관광경영학회
  6. 다니엘 재피, "커피의 정치학: 공정무역 커피와 그 너머의 이야기" (2011), 사람의 무늬
  7. 류인평, "관광 위험지각과 관광자 태도 및 구매의도에 관한 연구", 관광연구, 26(1), pp.149~168 (2011), 대한관광경영학회
  8. 박소진, "건강동기와 환경에 대한 관심이 유기농 식품 선택에 미치는 영향 연구", 소비문화연구, 10(4), pp.107~126 (2007), 한국소비문화학회
  9. 송정선, "외식업체의 광고태도, 브랜드태도, 구매의도와의 관계 연구", Tourism Research, (32), pp.17~33 (2011), 한국관광산업학회[DOI]
  10. 유소이, "유기농 식품에 대한 소비자의 구매의도 영향요인 분석", 산업경제연구, 21(1), pp.441~460 (2008), 한국산업경제학회
  11. 이자재, "호텔레스토랑 웰빙메뉴성향이 감정반응과 만족에 미치는 영향", Tourism Research, 29, pp.87~109 (2009)
  12. 이종한, "한식 식자재를 통한 한식의 세계화 방안", Tourism Research, 33, pp.83~99 (2011)
  13. 정진영, "친환경 유기농업 실천이 필요성", 식품과학과 산업, 9 (2006)
  14. 유기가공식품의 소비실태분석 연구, "정학균", 한국농촌경제연구원, 1~92 (2011)
  15. 하경희, "웰니스 투어리즘과 한방의료관광", Tourism Research, (32), pp.35~54 (2011), 한국관광산업학회[DOI]
  16. 하용규, "호텔 레스토랑 고객의 긍정적구전이 서비스인카운터와 재구매의도의 관계에 미치는 매개효과", Tourism Research, (32), pp.75~91 (2011), 한국관광산업학회[DOI]
  17. Aertsens, J., "Personal determinants of organic food consumption: a review", British Food Journal, 111(10), pp.1140~1167 (2009)
  18. Alba, J. W., "The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data", Journal of consumer Research, 21(2), pp.219~235 (1994)
  19. Barber, N., "Selective marketing to environmentally concerned wine consumers: a case for location, gender and age", Journal of Consumer Marketing, 27(1), pp.64~75 (2010)
  20. Bagozzi, R. P., "A holistic methodology for modelling consumer response to innovation", Operations Research, 31, pp.128~176 (1983)
  21. Bamberg, S, "Twenty years after hines, hungerford, and tomera: a new meta-analysis of psycho-social determinants of pro-environmental behavior", Journal of Environmental Psychology, 27, pp.14~25 (2007)
  22. Beharrel, B, "Consumer attitude to organic foods", British Food Journal, 93(2), pp.25~30 (1991)
  23. Bentler, P. M, "Comparative fit indices in structural models", Psychological Bulletin, 107, pp.238~246 (1990)
  24. Brucks, M., "The effects of product class knowledge on information search behavior", Journal of Consumer Research, 12, pp.1~16 (1985)
  25. Chen, M. F., "Consumer attitudes and purchase intentions in relation to organic food in taiwan: moderating effects of food-related personality trait", Food Quality and Preference, 18(7), pp.1008~1021 (2007)
  26. Chen, M. F., "Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of healthy lifestyle", British Food Journal, 111(2), pp.165~178 (2009)
  27. Chryssohoidis, G. M, "Organic consumers' personal values research:testing and validating the list of values(LOV) scale and implementing a value-based segmentation task", Food Quality and Preference, 16, pp.585~599 (2005)
  28. Fornell, C, "Evaluating structural equation models with unobservable variablesand measurement error", Journal of Marketing Research, 18, pp.39~50 (1981)
  29. Gil, J. M., "Market segmentation and willingness to pay for organic products in spain", International Food and Agribusiness Management Review, 3, pp.207~226 (2000)
  30. Gracia, A, "Organic food product purchase behavior: a pilot study for urban consumers in the South of Italy", Spanish Journal of Agricultural Research, 5(4), pp.439~451 (2007)
  31. Honkanen, P, "Ethical values and motives driving organic food choice", Journal of Consumer Behavior, 5, pp.420~430 (2006)
  32. House, L., "Objective and subjective knowledge: impacts on consumer demand for genetically modified foods in the United States and the European Union", AgBioForum, 7, pp.113~123 (2004)
  33. Hu, L. Z, "Cut off criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives", Structural Equation Modeling, 6, pp.1~55 (1999)
  34. Kirchmann, H, "Challenging targets for future agriculture", European Journal of Agronomy, 12, pp.145~161 (2000)
  35. Klerch, D, "The effects of knowledge types on consumer-perceived risk and adoption of genetically modified foods", Psychology and Marketing, 24(2), pp.171~193 (2007)
  36. Lea, E., "Food, health, the environment and consumers' dietary choices", Nutrition and Dieetics, 62, pp.21~25 (2005)
  37. Lea, E, "Australians' organic food beliefs, demographics and values", Bristish Food Journal, 107(11), pp.855~869 (2005)
  38. Lea, E, "Australian consumers' food-related environmental beliefs and behaviors", Appetite, 50, pp.207~214 (2008)
  39. Magistris, T. D., "The decision to buy organic food products in southern Italy", British Food Journal, 110(9), pp.929~947 (2008)
  40. Magnusson, M. K., "Attitudes towards organic foods among Swedish consumers", British Food Journal, 103(3), pp.209~226 (2001)
  41. Magnusson, M. K., "Choice of organic food is related to perceived consequences for human health and to environmentally friendly behavior", Appetite, 40(2), pp.107~109 (2003)
  42. Mesias Diaz, F. J., "Consumer knowledge, consumption, and willingness to pay for organic tomatoes", British Food Journal, 114(3), pp.1~17 (2012)
  43. Olsen, J., "The impact of environmental protection and hedonistic on organic wine purchases in the US", International Journal of wine Business Research, 24(1), pp.1~26 (2012)
  44. Robinson, R, "Psychosocial and demographic variables associated with consumer intention to purchase sustainably produced foods as defined by the midwest Food Alliance", Journal of Nutrition Education and behavior, 34(6), pp.316~325 (2002)
  45. Sanjuan, A. I., "Brakes to organic market enlargement in Spain; consumers' and retailers' attitudes and willing to pay", International Journal of Consumer Studies, 27(2), pp.134~144 (2003)
  46. Schifferstein, H. N. J, "Health-related determinants of organic food consumption in the Netherlands", Food Quality and Preference, 9(3), pp.119~133 (1998)
  47. Schlegelmilch, B. B., "The link between green purchasing decision and measures of environmental consciousness", European Journal of Marketing, 30(5), pp.35~55 (1996)
  48. Scholderer, J, "Does generic advertising work? A systematic evaluation of the Danis campaign for fresh fish", Aquaculture Economics and Management, 5, pp.253~272 (2001)
  49. Selnes, F, "Subjective and objective measures of product knowledge constrasted", Advances in Consumer Research, 13, pp.67~71 (1986)
  50. Smith, M. S., "The development and validation of the perceived health component scale", Health Education Research, 10, pp.51~64 (1995)
  51. Smith, J. R, "The attitude-behavior relationship in consumer conduct: The role of norms, past behavior, and self-identity", The Journal of Social Psychology, 148(3), pp.311~333 (2008)
  52. Tarkiainen, A, "Subjective norms, attitudes and intentions of Finnis consumers in buying organic food", British Food Journal, 11, pp.808~822 (2005)
  53. Tudoran, A., "The effect of health benefit information on consumers health value, attitudes and intentions", Appetite, 52, pp.568~579 (2009)
  54. Verplanken, B, "Motivated decision-making: effects of activation and self-centrality of values on choices and behavior", Journal of personality and Social Psychology, 82, pp.434~447 (2002)
  55. Wandel, M, "Environmental concern in consumer evaluation of food quality", Food Quality and Preference, 8(1), pp.19~26 (1997)
  56. Yiridoe, E. K., "Comparison of consumer perceptions and preference towards organic versus conventionally produced foods: A review and update of the literature", Renewable Agriculture and Food System, 20(4), pp.193~205 (2005)
  57. Żakowska-Biemans, S., "Polish consumer food choices and beliefs about organic food", British Food Journal, 113(1), pp.127~137 (2011)
  58. Zanoli, R, "Consumer motivations in the purchase of organic food", British Food Journal, 104(8), pp.643~653 (2002)

관련 논문AI추천

The Effect of Food Choice Motive on Attitude and Purchase Intention toward Organic Food김문정, 김정옥, 정미란한국유통과학회 · 유통과학연구2014 · 제12권 제3호여성들의 친환경식품 선택 동기가 태도에 미치는 영향김호석, 이애주한국외식산업학회 · 한국외식산업학회지2013 · 제9권 제1호건강동기와 환경에 대한 관심이 유기농 식품 선택에 미치는 영향 연구박소진, 유소이한국소비문화학회 · 소비문화연구2007 · 제10권 제4호환경관심도와 건강관심도가 유기농식품에 대한 태도 및 구매의도에 미치는 영향 - 음식 관여도의 조절효과 -김영중, 홍윤주한국외식산업학회 · 한국외식산업학회지2025 · 제21권 제4호친환경식품 선택속성이 지각된 가치와재 구매의도에 미치는 영향김호석, 전현모한국호텔리조트학회 · 호텔리조트연구2013 · 제12권 제3호서울지역 거주 주부들의 유기농산물 인식에 관한 연구김규동, 남궁석, 이정윤한국식품저장유통학회 · Food Science and Preservation2007 · 제14권 제6호

이 간행물의 다른 논문 (11건)

중국여성의 가부장적 갈등과 여가경험 - 성격의 조절효과를 중심으로 -고동우, 여창원, 문상정pp. 1-22사이버대학원생의 IT활용능력, 학업소진, 학과조직풍토, 전공비전, 작용적 환경, 학습성취도, 학업지속의향간의 구조적관계 - 호텔관광․경영대학원생을 중심으로 -김영갑, 전혜진pp. 23-38여행형태와 자극감성추구에 따른 중국 내몽고 방문 관광객이 지각하는 스트레스 요인에 관한 연구이선희, 안홍기, 조상희pp. 39-57고객기반의 호텔 브랜드자산에 관한연구 - 브랜드 확장의 관점으로 -곽용섭, 강양pp. 59-81서비스품질이 고객 만족과 충성도에 미치는 영향 - 커피전문점을 중심으로 -강찬호pp. 83-97
원문 보기