여성들의 친환경식품 선택 동기가 태도에 미치는 영향
Effects of Female’s Environmentally Friendly Food Choice Motives on Attitudes
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The purpose of this study is to examine the effects of pro-environmentally food choice motives on consumer’s attitudes. In this model, pro-environmentally food choice motives consists of health care,sensuality, friendliness, addictives , convenience, weight control, and environmentally consideration . The data were collected from 364 women who have experienced in purchasing pro-environmentally food and living in Seoul and Gyonggi province, and analyzed using logistic regression analysis with SPSS 18.0. The results are as follows. Health care, sensuality, friendliness, natural addictives, and convenience dimensions of seven pro-environmentally food choice motives have positive effects on consumer attitudes. However, weight control and environmentally consideration dimensions did not have positive effects on consumers’ attitudes. Also, the level of education has a positive effect on consumers’ attitudes. At the end of this paper, managerial implications and future research directions are suggested
Abstract
The purpose of this study is to examine the effects of pro-environmentally food choice motives on consumer’s attitudes. In this model, pro-environmentally food choice motives consists of health care,sensuality, friendliness, addictives , convenience, weight control, and environmentally consideration . The data were collected from 364 women who have experienced in purchasing pro-environmentally food and living in Seoul and Gyonggi province, and analyzed using logistic regression analysis with SPSS 18.0. The results are as follows. Health care, sensuality, friendliness, natural addictives, and convenience dimensions of seven pro-environmentally food choice motives have positive effects on consumer attitudes. However, weight control and environmentally consideration dimensions did not have positive effects on consumers’ attitudes. Also, the level of education has a positive effect on consumers’ attitudes. At the end of this paper, managerial implications and future research directions are suggested
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